| Serial Number | 85482516 |
| Word Mark | AMERICAN EXPRESS TREAT YOURSELF |
| Filing Date | Tuesday, November 29, 2011 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, March 6, 2020 |
| Registration Number | 4374463 |
| Registration Date | Tuesday, July 30, 2013 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 14, 2013 |
| Indication of Colors claimed | The color(s) blue, dark blue, light blue, black, white and gray is/are claimed as a feature of the mark. |
| Disclaimer with Predetermined Text | THE CREDIT CARD SHAPE |
| Description of Mark | The mark consists of the design of a transparent credit card face on which translucent matter is printed. The wording "AMERICAN EXPRESS" in dark blue stylized font appears at the top of the mark above a central square shape formed from negative space outlined by a rounded concentration of numerous inward pointing triangles in shades of blue and light blue. The wording "TREAT YOURSELF" in white stylized font with black and gray shadowing is placed across the central square design. The remaining white appearing in the mark represents transparent areas is not part of the mark. The broken line representation of the overall rectangular shape of the card is intended to show placement of the mark and is not claimed as a feature of the mark. |
| Goods and Services | promoting the sale of credit card accounts through the administration of incentive award programs |
| Goods and Services | Prepaid purchase card services, namely, issuing prepaid purchase cards and processing electronic payments made through prepaid cards |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, March 6, 2020 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, June 30, 2005 |
| First Use In Commerce Date | Thursday, June 30, 2005 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, March 6, 2020 |
| Primary Code | 036 |
| First Use Anywhere Date | Thursday, June 30, 2005 |
| First Use In Commerce Date | Thursday, June 30, 2005 |
| Party Name | American Express Marketing & Development Corp. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10285 |
| Party Name | American Express Marketing & Development Corp. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10285 |
| Party Name | American Express Marketing & Development Corp. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10285 |
| Event Date | Event Description |
| Friday, March 6, 2020 | CANCELLED SEC. 8 (6-YR) |
| Monday, July 30, 2018 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, July 30, 2013 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 14, 2013 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 14, 2013 | PUBLISHED FOR OPPOSITION |
| Wednesday, April 24, 2013 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, April 8, 2013 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Tuesday, April 2, 2013 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, March 26, 2013 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, March 25, 2013 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, March 25, 2013 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, November 15, 2012 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, November 15, 2012 | NON-FINAL ACTION E-MAILED |
| Thursday, November 15, 2012 | NON-FINAL ACTION WRITTEN |
| Tuesday, October 9, 2012 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, October 9, 2012 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, October 9, 2012 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, July 23, 2012 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, July 23, 2012 | NON-FINAL ACTION E-MAILED |
| Monday, July 23, 2012 | NON-FINAL ACTION WRITTEN |
| Thursday, June 21, 2012 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, June 21, 2012 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, June 15, 2012 | ASSIGNED TO LIE |
| Monday, June 4, 2012 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Sunday, January 29, 2012 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Sunday, January 29, 2012 | NON-FINAL ACTION E-MAILED |
| Sunday, January 29, 2012 | NON-FINAL ACTION WRITTEN |
| Saturday, January 21, 2012 | ASSIGNED TO EXAMINER |
| Tuesday, December 6, 2011 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Monday, December 5, 2011 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Friday, December 2, 2011 | NEW APPLICATION ENTERED IN TRAM |