| Serial Number | 99084418 |
| Word Mark | AMERICAN EQUITY |
| Filing Date | Friday, March 14, 2025 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, January 6, 2026 |
| Registration Number | 8092489 |
| Registration Date | Tuesday, January 6, 2026 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 18, 2025 |
| Goods and Services | Financial services, in the nature of indexed annuity services specializing in retirement solutions and financial stability, namely, issuance, administration and management of fixed and indexed annuities |
| NOT AVAILABLE | "EQUITY" |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, March 14, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | Tuesday, December 26, 1995 |
| First Use In Commerce Date | Tuesday, December 26, 1995 |
| Party Name | American Equity Investment Life Insurance Company |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | West Des Moines, IA 50266 |
| Party Name | American Equity Investment Life Insurance Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | West Des Moines, IA 50266 |
| Party Name | American Equity Investment Life Insurance Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | West Des Moines, IA 50266 |
| Event Date | Event Description |
| Friday, March 14, 2025 | NEW APPLICATION ENTERED |
| Friday, March 14, 2025 | APPLICATION FILING RECEIPT MAILED |
| Thursday, July 10, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, August 14, 2025 | ASSIGNED TO EXAMINER |
| Thursday, August 21, 2025 | NON-FINAL ACTION WRITTEN |
| Thursday, August 21, 2025 | NON-FINAL ACTION E-MAILED |
| Thursday, August 21, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, September 5, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Friday, September 5, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, September 5, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, September 5, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, September 5, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, September 5, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, October 21, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, November 12, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 18, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 18, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 6, 2026 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, January 6, 2026 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |