AMERICAN BEAUTY Trademark
Trademark Overview
On Tuesday, July 15, 2025, a trademark application was filed for AMERICAN BEAUTY with the United States Patent and Trademark Office. The USPTO has given the AMERICAN BEAUTY trademark a serial number of 99285436. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, January 6, 2026. This trademark is owned by Scentiment, LLC. The AMERICAN BEAUTY trademark is filed in the Cosmetics & Cleaning Products category with the following description:
Refills for electric diffusers for air fragrancing preparations; Air fragrance reed diffusers; Scented oils used to produce aromas when heated; Fragrance for household purposes; Room fragrances; Room fragrancing preparations; Fragrances for household purposes; Scented room sprays; Essential oils for aromatherapy use; Aromatherapy sprays comprised of essential oils; Essential oils for use in aromatherapy
General Information
| Serial Number | 99285436 |
| Word Mark | AMERICAN BEAUTY |
| Filing Date | Tuesday, July 15, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, January 6, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 6, 2026 |
Trademark Statements
| Goods and Services | Refills for electric diffusers for air fragrancing preparations; Air fragrance reed diffusers; Scented oils used to produce aromas when heated; Fragrance for household purposes; Room fragrances; Room fragrancing preparations; Fragrances for household purposes; Scented room sprays; Essential oils for aromatherapy use; Aromatherapy sprays comprised of essential oils; Essential oils for use in aromatherapy |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, July 15, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | Wednesday, February 26, 2025 |
| First Use In Commerce Date | Wednesday, February 26, 2025 |
Trademark Owner History
| Party Name | Scentiment, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Doral, FL 33122 |
| Party Name | Scentiment, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Doral, FL 33122 |
Trademark Events
| Event Date | Event Description |
| Tuesday, July 15, 2025 | NEW APPLICATION ENTERED |
| Tuesday, July 15, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, November 19, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, November 28, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, December 9, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 31, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 6, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 6, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
