AMERICAN BEAUTY Trademark

Trademark Overview


On Friday, October 13, 1989, a trademark application was filed for AMERICAN BEAUTY with the United States Patent and Trademark Office. The USPTO has given the AMERICAN BEAUTY trademark a serial number of 73831248. The federal status of this trademark filing is REGISTERED AND RENEWED as of Thursday, August 12, 2021. This trademark is owned by HERSHEY FOODS CORPORATION. The AMERICAN BEAUTY trademark is filed in the Meat & Processed Food Products and Staple Food Products categories with the following description:

DRY ALIMENTARY PASTE PRODUCTS, namely, VARIOUS SIZES, LENGTHS, STYLES, SHAPES, AND CUTS OF SPAGHETTI, MACARONI, LASAGNE, AND EGG NOODLES [, AND DRY SPAGHETTI SAUCES ]

[DEHYDRATED POTATOES]
american beauty

General Information


Serial Number73831248
Word MarkAMERICAN BEAUTY
Filing DateFriday, October 13, 1989
Status800 - REGISTERED AND RENEWED
Status DateThursday, August 12, 2021
Registration Number1642927
Registration DateTuesday, April 30, 1991
Mark Drawing1 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, September 4, 1990

Trademark Statements


Goods and ServicesDRY ALIMENTARY PASTE PRODUCTS, namely, VARIOUS SIZES, LENGTHS, STYLES, SHAPES, AND CUTS OF SPAGHETTI, MACARONI, LASAGNE, AND EGG NOODLES [, AND DRY SPAGHETTI SAUCES ]
Goods and Services[DEHYDRATED POTATOES]

Classification Information


International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateSaturday, October 28, 1989
Primary Code029
First Use Anywhere DateTuesday, September 5, 1961
First Use In Commerce DateTuesday, September 5, 1961

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateSaturday, October 28, 1989
Primary Code030
First Use Anywhere DateWednesday, June 1, 1910
First Use In Commerce DateWednesday, June 1, 1910

Trademark Owner History


Party NameAMERICAN ITALIAN PASTA COMPANY
Party Type43 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressOak Brook, IL 60523

Party NameNEW WORLD PASTA COMPANY
Party Type42 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressHARRISBURG, PA 17112

Party NameHERSHEY FOODS CORPORATION
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressHERSHEY, PA 17033

Party NameHERSHEY FOODS CORPORATION
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressHERSHEY, PA 17033

Party NameHERSHEY FOODS CORPORATION
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressHERSHEY, PA 17033

Trademark Events


Event DateEvent Description
Monday, August 6, 1990NOTICE OF PUBLICATION
Friday, November 17, 1989ASSIGNED TO EXAMINER
Tuesday, December 26, 1989NON-FINAL ACTION MAILED
Wednesday, May 16, 1990CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, June 11, 1990APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, March 15, 2007TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, August 9, 1990NOTICE OF PUBLICATION
Tuesday, September 4, 1990PUBLISHED FOR OPPOSITION
Tuesday, April 30, 1991REGISTERED-PRINCIPAL REGISTER
Thursday, November 14, 1996REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Monday, November 18, 1996REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Wednesday, February 26, 1997REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Monday, April 30, 2001REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Wednesday, July 25, 2001REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, July 25, 2001REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Friday, October 19, 2007CASE FILE IN TICRS
Wednesday, April 27, 2011TEAS SECTION 8 & 9 RECEIVED
Wednesday, January 27, 2021AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, March 30, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, March 30, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, March 30, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, March 30, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, March 30, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, April 26, 2021TEAS SECTION 8 & 9 RECEIVED
Monday, January 12, 2009TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, May 13, 2011CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, May 13, 2011REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Friday, May 13, 2011REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, April 30, 2020COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, August 12, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Thursday, August 12, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, August 12, 2021REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, August 12, 2021REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Wednesday, October 19, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, October 19, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, October 19, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, October 19, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, October 19, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, October 25, 2023ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Thursday, March 28, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, March 28, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, March 28, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, September 11, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, September 11, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, September 11, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, September 11, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, September 11, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED