AMAZON'S CHOICE Trademark
Trademark Overview
On Wednesday, December 23, 2020, a trademark application was filed for AMAZON'S CHOICE with the United States Patent and Trademark Office. The USPTO has given the AMAZON'S CHOICE trademark a serial number of 90409328. The federal status of this trademark filing is REGISTERED as of Tuesday, November 16, 2021. This trademark is owned by Amazon Technologies, Inc.. The AMAZON'S CHOICE trademark is filed in the Advertising, Business and Retail Services category with the following description:
Providing consumer product information and advice via the Internet; providing product recommendations to consumers for commercial purposes; promoting the goods and services of others; retail store services featuring a wide variety of consumer goods of others; online retail store services featuring a wide variety of consumer goods of others
General Information
| Serial Number | 90409328 |
| Word Mark | AMAZON'S CHOICE |
| Filing Date | Wednesday, December 23, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, November 16, 2021 |
| Registration Number | 6559784 |
| Registration Date | Tuesday, November 16, 2021 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, August 31, 2021 |
Trademark Statements
| Description of Mark | The mark consists of the wording "AMAZON'S CHOICE", where "AMAZON'S" is white and "CHOICE" is orange, placed within a black right trapezoid. The color white outside the trapezoid represents transparency or background and is not part of the mark. |
| Indication of Colors claimed | The color(s) orange, black, and white is/are claimed as a feature of the mark. |
| Goods and Services | Providing consumer product information and advice via the Internet; providing product recommendations to consumers for commercial purposes; promoting the goods and services of others; retail store services featuring a wide variety of consumer goods of others; online retail store services featuring a wide variety of consumer goods of others |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, March 11, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, November 30, 2014 |
| First Use In Commerce Date | Sunday, November 30, 2014 |
Trademark Owner History
| Party Name | Amazon Technologies, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Seattle, WA 98109 |
| Party Name | Amazon Technologies, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Seattle, WA 98109 |
| Party Name | Amazon Technologies, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Seattle, WA 98109 |
Trademark Events
| Event Date | Event Description |
| Thursday, March 11, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, July 6, 2021 | NON-FINAL ACTION E-MAILED |
| Saturday, December 26, 2020 | NEW APPLICATION ENTERED |
| Friday, March 12, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, June 17, 2021 | ASSIGNED TO EXAMINER |
| Tuesday, July 6, 2021 | NON-FINAL ACTION WRITTEN |
| Tuesday, July 6, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, July 8, 2021 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, July 8, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, July 9, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, July 28, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, November 16, 2021 | REGISTERED-PRINCIPAL REGISTER |
| Saturday, September 13, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Saturday, September 13, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Saturday, September 13, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, August 31, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Wednesday, August 11, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 31, 2021 | PUBLISHED FOR OPPOSITION |
