| Serial Number | 97713996 |
| Word Mark | AMAZON ADS |
| Filing Date | Monday, December 12, 2022 |
| Status | 688 - NOTICE OF ALLOWANCE - ISSUED |
| Status Date | Tuesday, May 14, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 19, 2024 |
| Goods and Services | Educational services, namely conducting training courses in the field of advertising, promotion, marketing, strategic planning, and business; Training in the field of advertising |
| Description of Mark | The mark consists of the stylized text "AMAZON ADS" with an arrow in the shape of a smile that is under the word "AMAZON" and pointing from the "A" to the "Z". |
| Goods and Services | Downloadable computer software for the creation and delivery of digital content and advertising via global communication networks; downloadable computer software for tracking, monitoring, and reporting on trends for advertising, marketing, and promotional purposes; downloadable computer software for evaluating and analyzing customer behavior in the field of advertising and marketing; downloadable computer software for media buying; downloadable computer software for the purpose of development of advertising-focused technology, data, and analytic tools; downloadable computer software for the purpose of evaluating customer behavior; downloadable computer software for customizing the subject matter and appearance of digital content and advertising; Recorded computer software, downloadable computer programs and downloadable software applications for use in providing retail and ordering services for a wide variety of consumer goods; downloadable computer software for use as an application programming interface (API); Recorded computer software, downloadable computer programs and downloadable software applications for enabling the distribution of digital and video advertising through an electronic media, specifically the Internet, wireless networks, and mobile and portable devices; Recorded computer software, downloadable computer programs and downloadable software applications for use in creating and transmitting via the Internet messages and advertisements, in connection with digital advertising campaign management services; Recorded computer software, downloadable computer programs and downloadable software applications that analyzes the meaning of website content in order to optimize and provide targeted advertising to consumers while protecting advertiser brands in real-time |
| Goods and Services | Printed matter, namely, books, paper signs, manuals, curricula, newsletters, informational cards, and brochures in the field of automotive, beauty, consumer electronics, entertainment, fashion, financial services, grocery, health and personal care, home goods, home improvement, hospitality, publishing, telecom, toys and games; graphic prints; Printed advertising posters; Printed advertisement boards of paper and of cardboard; Printed advertising billboard signs of paper |
| Pseudo Mark | AMAZON ADVERTISEMENTS |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Digital and video advertising services provided via electronic media, specifically the Internet, wireless networks, and mobile and portable devices; advertising services, namely, creating, composing, updating, compiling, disseminating, supporting, tracking, reporting on and analyzing advertisements for distribution on internet web pages and wireless networks; semantic advertising services, namely, advertising analysis of the meaning of website content in order to optimize and provide targeted advertising to consumers while protecting advertiser brands in real-time; Providing advertising, marketing, and promotional services, namely, the management and development of advertising campaigns through electronic media, specifically the Internet, wireless networks, and mobile and portable devices; Publishing of advertising texts; outdoor advertising; pay per click advertising management services; advertising agency services; digital advertising services; online advertising services for others; production of advertising matter and commercials; business management consulting with relation to strategy, marketing, sales, operation, product design particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; consultancy regarding advertising communications strategy; marketing consulting services; advertising, marketing, and publicity services; Providing television home shopping services in the field of general consumer merchandise; provide business information in the social media field; provide marketing consulting in the social media field; provide business information via the internet, wired networks or other forms of data transmission; advertising research; marketing research; market research; business strategic planning services; analysis of business data; market analysis and research services; computerized market research service; business advisory, consultancy and information services; statistical evaluation of marketing data; market research data and statistical analysis; economic forecasting and analysis; consumer profiling for commercial or marketing purposes; consumer research; Providing an online searchable database featuring information related to conducting market surveys; business management consultancy; business management consulting online; Creation and updating advertising material; Development of advertising concepts; Editing, production, and distribution of advertising materials; publication of advertising and publicity materials; distribution of advertising materials; distribution of advertising and advertising materials in the nature of flyers, prospectuses, brochures, leaflets and samples; scriptwriting for advertising purposes; production of advertising films; Copy writing for advertising purposes; rental of advertising space; provision and rental of an online space for advertising; provision of advertising space in periodicals, newspapers and magazines; provide advertising space through electronic channels and global information networks; rental of advertising time on communication media; advertising intermediation; online advertising for others by electronic communication network; rental advertising space and advertising materials; public relations; consultancy regarding public relations communications strategy; public relations consultancy; provision of an on-line marketplace for buyers and sellers of goods and services; development of advertising concepts |
| NOT AVAILABLE | "ADS" |
| Goods and Services | Digital advertising technology provider featuring software and services to enable the distribution of digital and video advertising through an electronic media, specifically the Internet, wireless networks, and mobile and portable devices, namely, providing temporary use of an online, nondownloadable Internet software platform for use in creating and transmitting via the Internet messages and advertisements, in connection with digital advertising campaign management services; Providing online non-downloadable software that analyzes the meaning of website content in order to optimize and provide targeted advertising to consumers while protecting advertiser brands in real-time; Software as a service services featuring software to enable the distribution of digital and video advertising through an electronic media, namely, providing temporary use of an online, non-downloadable Internet software platform for use in creating and transmitting via the Internet messages and advertisements, in connection with digital advertising campaign management services; rental of computer software and programs for use in creating and transmitting via the Internet messages and advertisements, in connection with digital advertising campaign management services design and development of computer software; Computer programming services for business analysis and reporting; monitoring of computer systems by remote access; development and creation of computer programs for data processing; creating and designing website-based indexes of information for others; updating of data processing software; Designing websites for advertising purposes; cloud storage services for electronic data; digital compression of computer data; Graphic design of advertising materials |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, January 9, 2023 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, January 9, 2023 |
| Primary Code | 016 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, January 9, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, January 9, 2023 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, January 9, 2023 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Amazon Technologies, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Seattle, WA 98109 |
| Party Name | Amazon Technologies, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Seattle, WA 98109 |
| Event Date | Event Description |
| Thursday, December 15, 2022 | NEW APPLICATION ENTERED |
| Monday, January 9, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, January 10, 2023 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, September 15, 2023 | ASSIGNED TO EXAMINER |
| Friday, October 20, 2023 | NON-FINAL ACTION WRITTEN |
| Friday, October 20, 2023 | NON-FINAL ACTION E-MAILED |
| Friday, October 20, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, January 19, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, January 19, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, January 20, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, February 13, 2024 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, February 13, 2024 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, February 13, 2024 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, February 13, 2024 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, February 13, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 28, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, February 28, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 19, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 19, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 14, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Friday, September 20, 2024 | TEAS STATEMENT OF USE RECEIVED |