AMA-ZING ME Trademark

Trademark Overview


On Thursday, March 24, 2022, a trademark application was filed for AMA-ZING ME with the United States Patent and Trademark Office. The USPTO has given the AMA-ZING ME trademark a serial number of 97328275. The federal status of this trademark filing is SECOND EXTENSION - GRANTED as of Thursday, June 6, 2024. This trademark is owned by Holmes, Murphy and Associates, LLC. The AMA-ZING ME trademark is filed in the Insurance & Financial Services, Education & Entertainment Services, Computer & Software Services & Scientific Services, Personal, and Legal & Social Services categories with the following description:

Educational and entertainment services, namely, providing online, non-downloadable instructional videos and photos in the fields of self-improvement, positive psychology, personal happiness, and mental health and wellness accessible by means of website and mobile phone application; Educational and entertainment services, namely, providing online, non-downloadable publications in the nature of articles in the fields of self-improvement, positive psychology, personal happiness, and mental health and wellness accessible by means of website and mobile phone application; Educational and entertainment services, namely, providing interactive on-line training courses in the fields of self-improvement, positive psychology, personal happiness, and mental health and wellness accessible by means of website and mobile phone application; Educational and entertainment services, namely, providing online, non-downloadable articles and interactive quizzes and games in the fields of self-improvement, pos...

Providing a website that provides information about employee financial benefit plans concerning insurance and finance

Personal and social services, namely, providing information in the fields of self-improvement and self-fulfillment accessible by means of website and mobile phone application; Personal and social services, namely, providing counseling and advice in the fields of self-improvement and self-fulfillment accessible by means of website and mobile phone application; Personal and social services, namely, providing information and advice in the fields of self-improvement and self-fulfillment accessible by means of interactive website and mobile phone application; Personal and social services, namely, consulting in the fields of self-improvement and self-fulfillment provided via a website and a mobile phone application; Personal and social services, namely, online social networking services in the fields of self-improvement, self-fulfillment, positive psychology, personal happiness, mental health and wellness provided via a website and a mobile phone application

Providing temporary use of a non-downloadable web-based software application in the fields of self-improvement, positive psychology, personal happiness, and mental health and wellness; computer services, namely, creating an on-line community for registered users to engage with other users for the purpose of supporting and promoting individuals' health, wellbeing, and mindfulness
ama-zing me

General Information


Serial Number97328275
Word MarkAMA-ZING ME
Filing DateThursday, March 24, 2022
Status731 - SECOND EXTENSION - GRANTED
Status DateThursday, June 6, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, April 18, 2023

Trademark Statements


Goods and ServicesEducational and entertainment services, namely, providing online, non-downloadable instructional videos and photos in the fields of self-improvement, positive psychology, personal happiness, and mental health and wellness accessible by means of website and mobile phone application; Educational and entertainment services, namely, providing online, non-downloadable publications in the nature of articles in the fields of self-improvement, positive psychology, personal happiness, and mental health and wellness accessible by means of website and mobile phone application; Educational and entertainment services, namely, providing interactive on-line training courses in the fields of self-improvement, positive psychology, personal happiness, and mental health and wellness accessible by means of website and mobile phone application; Educational and entertainment services, namely, providing online, non-downloadable articles and interactive quizzes and games in the fields of self-improvement, positive psychology, personal happiness, and mental health and wellness accessible by means of website and mobile phone application; Providing online, non-downloadable videos in the fields of positive psychology, health and wellness to bring about personal happiness, and mental health and wellness accessible by means of website and mobile phone application; Personal and social services, namely, providing online, non-downloadable videos in the fields of self-improvement and self-fulfillment accessible by means of website and mobile phone application; Entertainment services, namely, providing on-line non-downloadable virtual avatar for use in software in the fields of self-improvement, positive psychology, personal happiness, and mental health and wellness; providing a website featuring interactive educational courses that give users the ability to engage in content on demand, interactive exercises for building an individualized life vision board, participate in check-ins on progress, create and receive specific nudges related to engagement with the software, use employer-driven assessments or surveys
Description of MarkThe mark consists of the letters "ME" which are below the letters "ZING" which are below the letters "AMA" and where a "-" is to the right of the "AMA", all of which are in stylized font, and where there are three lines on both sides of the "ME", all of which is on a two-dimensional shape resembling a crown with three triangular points.
Goods and ServicesProviding a website that provides information about employee financial benefit plans concerning insurance and finance
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesPersonal and social services, namely, providing information in the fields of self-improvement and self-fulfillment accessible by means of website and mobile phone application; Personal and social services, namely, providing counseling and advice in the fields of self-improvement and self-fulfillment accessible by means of website and mobile phone application; Personal and social services, namely, providing information and advice in the fields of self-improvement and self-fulfillment accessible by means of interactive website and mobile phone application; Personal and social services, namely, consulting in the fields of self-improvement and self-fulfillment provided via a website and a mobile phone application; Personal and social services, namely, online social networking services in the fields of self-improvement, self-fulfillment, positive psychology, personal happiness, mental health and wellness provided via a website and a mobile phone application
Goods and ServicesProviding temporary use of a non-downloadable web-based software application in the fields of self-improvement, positive psychology, personal happiness, and mental health and wellness; computer services, namely, creating an on-line community for registered users to engage with other users for the purpose of supporting and promoting individuals' health, wellbeing, and mindfulness

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, March 3, 2023
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateTuesday, March 29, 2022
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateTuesday, March 29, 2022
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateTuesday, March 29, 2022
Primary Code045
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameHolmes, Murphy and Associates, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressWaukee, IA 50263

Party NameHolmes, Murphy and Associates, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressWaukee, IA 50263

Trademark Events


Event DateEvent Description
Wednesday, March 30, 2022NOTICE OF DESIGN SEARCH CODE E-MAILED
Monday, March 28, 2022NEW APPLICATION ENTERED
Tuesday, March 29, 2022NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, January 9, 2023ASSIGNED TO EXAMINER
Thursday, March 2, 2023TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, January 13, 2023NON-FINAL ACTION WRITTEN
Friday, January 13, 2023NON-FINAL ACTION E-MAILED
Friday, January 13, 2023NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, March 2, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, March 3, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, March 9, 2023EXAMINERS AMENDMENT -WRITTEN
Thursday, March 9, 2023EXAMINERS AMENDMENT E-MAILED
Thursday, March 9, 2023NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, March 9, 2023EXAMINER'S AMENDMENT ENTERED
Thursday, March 9, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, March 29, 2023NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, April 18, 2023PUBLISHED FOR OPPOSITION
Tuesday, April 18, 2023OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 13, 2023NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, June 29, 2023SOU TEAS EXTENSION RECEIVED
Thursday, June 29, 2023SOU EXTENSION 1 FILED
Thursday, June 29, 2023SOU EXTENSION 1 GRANTED
Saturday, July 1, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, June 6, 2024SOU TEAS EXTENSION RECEIVED
Thursday, June 6, 2024SOU EXTENSION 2 GRANTED
Thursday, June 13, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, June 6, 2024SOU EXTENSION 2 FILED
Monday, December 9, 2024SOU TEAS EXTENSION RECEIVED