ALWAYS SETTLE FOR BETTER Trademark

Trademark Overview


On Monday, February 12, 2018, a trademark application was filed for ALWAYS SETTLE FOR BETTER with the United States Patent and Trademark Office. The USPTO has given the ALWAYS SETTLE FOR BETTER trademark a serial number of 87794188. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, March 28, 2025. This trademark is owned by Merchants Automotive Group, Inc.. The ALWAYS SETTLE FOR BETTER trademark is filed in the Advertising, Business and Retail Services and Insurance & Financial Services categories with the following description:

Vehicle fleet management services, namely, financing the leasing of new and used fleet vehicles and insurance underwriting in the field of vehicle fleet insurance

Vehicle fleet management services, namely, business administration and management in connection with vehicular title and registration management, maintenance and repair management, fuel management, and accident management; Business consultation services relating to the management of a fleet of vehicles for commercial purposes
always settle for better

General Information


Serial Number87794188
Word MarkALWAYS SETTLE FOR BETTER
Filing DateMonday, February 12, 2018
Status710 - CANCELLED - SECTION 8
Status DateFriday, March 28, 2025
Registration Number5565640
Registration DateTuesday, September 18, 2018
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 3, 2018

Trademark Statements


Goods and ServicesVehicle fleet management services, namely, financing the leasing of new and used fleet vehicles and insurance underwriting in the field of vehicle fleet insurance
Goods and ServicesVehicle fleet management services, namely, business administration and management in connection with vehicular title and registration management, maintenance and repair management, fuel management, and accident management; Business consultation services relating to the management of a fleet of vehicles for commercial purposes

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, March 28, 2025
Primary Code035
First Use Anywhere DateThursday, February 1, 2018
First Use In Commerce DateThursday, February 1, 2018

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, March 28, 2025
Primary Code036
First Use Anywhere DateThursday, February 1, 2018
First Use In Commerce DateThursday, February 1, 2018

Trademark Owner History


Party NameMERCHANTS AUTOMOTIVE GROUP, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressHOOKSETT, NH 03106

Party NameMerchants Automotive Group, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressHooksett, NH 03106

Party NameMerchants Automotive Group, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressHooksett, NH 03106

Party NameMerchants Automotive Group, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressHooksett, NH 03106

Trademark Events


Event DateEvent Description
Thursday, February 15, 2018NEW APPLICATION ENTERED
Sunday, May 27, 2018ASSIGNED TO EXAMINER
Tuesday, February 20, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, June 13, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, July 3, 2018PUBLISHED FOR OPPOSITION
Tuesday, July 3, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, September 18, 2018REGISTERED-PRINCIPAL REGISTER
Wednesday, May 30, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, July 11, 2018ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Friday, July 26, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, July 26, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, October 29, 2019TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, October 29, 2019APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, March 28, 2025CANCELLED SEC. 8 (6-YR)
Monday, September 18, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, October 29, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, October 29, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, July 7, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, August 4, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, August 11, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Thursday, May 19, 2022AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, December 14, 2022ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY