ALWAYS PLAY...ALWAYS LEARN Trademark

Trademark Overview


On Tuesday, October 27, 2020, a trademark application was filed for ALWAYS PLAY...ALWAYS LEARN with the United States Patent and Trademark Office. The USPTO has given the ALWAYS PLAY...ALWAYS LEARN trademark a serial number of 90281083. The federal status of this trademark filing is SU - FINAL REFUSAL - MAILED as of Monday, October 28, 2024. This trademark is owned by Alphapals, LLC. The ALWAYS PLAY...ALWAYS LEARN trademark is filed in the Communication Services, Computer & Software Products & Electrical & Scientific Products, Leather Products, Furniture Products, Clothing & Apparel Products, Toys & Sporting Goods Products, and Education & Entertainment Services categories with the following description:

Entertainment services in the nature of creation, development, and production of educational movies and television programming, on line audio and video streaming educational content; Educational services, namely, providing online instruction in the field of the early development of fine motor, verbal, numbers, counting, colors and alphabet skills and language skills via an online website

Downloadable audio and video recordings in the field of education

Diaper bags, tote bags, backpacks

Toys, namely, stuffed and plush toys, soft sculpture toys; children's educational toys for teaching spelling and reading principles to children and for skill development including for use in therapy for learning disabled children, occupational therapy and sensory integration therapy

on line audio and video streaming of educational content on the internet

Clothing, namely, t shirts and sweatshirts, sweatpants, hats, scarves; children's clothing, namely, t-shirts, sweatshirts, sweatpants, hats, scarves, dresses

Furniture, pillows, bag-like cushions that can be used for storage, beds for household pets
always play...always learn

General Information


Serial Number90281083
Word MarkALWAYS PLAY...ALWAYS LEARN
Filing DateTuesday, October 27, 2020
Status809 - SU - FINAL REFUSAL - MAILED
Status DateMonday, October 28, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, February 23, 2021

Trademark Statements


Goods and ServicesEntertainment services in the nature of creation, development, and production of educational movies and television programming, on line audio and video streaming educational content; Educational services, namely, providing online instruction in the field of the early development of fine motor, verbal, numbers, counting, colors and alphabet skills and language skills via an online website
Description of MarkThe mark consists of the stylized words "ALWAYS PLAYÂ…ALWAYS LEARN". The letters "A" in the mark appear in rust; the letters "L" in the mark appear in tan; the letters "W" and "P" appear in yellow; the letter "Y" in the word "ALWAYS" appears in blue grey and in the word "PLAY" appears in purple; the letter "S" appears in purple, the letter "E" appears in blue; the letter "R" appears in orange; and the letter "N" appears in pink; a fanciful smiling face appears in black, with a white dot in each of the eyes to the right of the wording.
Goods and ServicesDownloadable audio and video recordings in the field of education
Goods and ServicesDiaper bags, tote bags, backpacks
Goods and ServicesToys, namely, stuffed and plush toys, soft sculpture toys; children's educational toys for teaching spelling and reading principles to children and for skill development including for use in therapy for learning disabled children, occupational therapy and sensory integration therapy
Goods and Serviceson line audio and video streaming of educational content on the internet
Goods and ServicesClothing, namely, t shirts and sweatshirts, sweatpants, hats, scarves; children's clothing, namely, t-shirts, sweatshirts, sweatpants, hats, scarves, dresses
Indication of Colors claimedThe color(s) rust, grey, white, yellow, red, orange, tan, blue, pink and black is/are claimed as a feature of the mark.
Goods and ServicesFurniture, pillows, bag-like cushions that can be used for storage, beds for household pets

Classification Information


International Class038 - Services allowing people to communicate with another by a sensory means.
US Class Codes100, 101, 104
Class Status Code6 - Active
Class Status DateWednesday, December 16, 2020
Primary Code038
First Use Anywhere DateWednesday, February 22, 2023
First Use In Commerce DateWednesday, February 22, 2023

International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateWednesday, December 16, 2020
Primary Code009
First Use Anywhere DateWednesday, February 22, 2023
First Use In Commerce DateWednesday, February 22, 2023

International Class018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery.
US Class Codes001, 002, 003, 022, 041
Class Status Code6 - Active
Class Status DateWednesday, December 16, 2020
Primary Code018
First Use Anywhere DateFriday, January 20, 2023
First Use In Commerce DateFriday, January 20, 2023

International Class020 - Furniture, mirrors, picture frames; goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics.
US Class Codes002, 013, 022, 025, 032, 050
Class Status Code6 - Active
Class Status DateWednesday, December 16, 2020
Primary Code020
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateWednesday, December 16, 2020
Primary Code025
First Use Anywhere DateFriday, January 20, 2023
First Use In Commerce DateFriday, January 20, 2023

International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code6 - Active
Class Status DateWednesday, December 16, 2020
Primary Code028
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateWednesday, December 16, 2020
Primary Code041
First Use Anywhere DateWednesday, February 22, 2023
First Use In Commerce DateWednesday, February 22, 2023

Trademark Owner History


Party NameALPHAPALS, INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressMALIBU, CA 90265

Party NameALPHAPALS, INC.
Party Type11 - New Owner Before Publication
Legal Entity Type03 - Corporation
AddressMALIBU, CA 90265

Party NameAlphapals, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressMalibu, CA 90265

Trademark Events


Event DateEvent Description
Friday, October 30, 2020NEW APPLICATION ENTERED
Wednesday, December 16, 2020NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, December 17, 2020NOTICE OF DESIGN SEARCH CODE E-MAILED
Tuesday, December 22, 2020ASSIGNED TO EXAMINER
Wednesday, December 30, 2020EXAMINERS AMENDMENT -WRITTEN
Wednesday, December 30, 2020EXAMINERS AMENDMENT E-MAILED
Wednesday, December 30, 2020NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, December 30, 2020EXAMINER'S AMENDMENT ENTERED
Tuesday, January 5, 2021EXAMINERS AMENDMENT -WRITTEN
Tuesday, January 5, 2021EXAMINERS AMENDMENT E-MAILED
Tuesday, January 5, 2021NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Tuesday, January 5, 2021EXAMINER'S AMENDMENT ENTERED
Tuesday, January 5, 2021APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, January 6, 2021AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, January 19, 2021WITHDRAWN FROM PUB - OG REVIEW QUERY
Wednesday, February 3, 2021NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, February 23, 2021PUBLISHED FOR OPPOSITION
Tuesday, February 23, 2021OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, April 20, 2021NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, October 19, 2021SOU TEAS EXTENSION RECEIVED
Tuesday, October 19, 2021SOU EXTENSION 1 FILED
Tuesday, October 19, 2021SOU EXTENSION 1 GRANTED
Thursday, October 21, 2021NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, April 19, 2022SOU TEAS EXTENSION RECEIVED
Tuesday, April 19, 2022SOU EXTENSION 2 FILED
Tuesday, April 19, 2022SOU EXTENSION 2 GRANTED
Thursday, April 21, 2022NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, October 20, 2022SOU EXTENSION 3 FILED
Tuesday, November 8, 2022TEAS PETITION TO REVIVE RECEIVED
Tuesday, November 8, 2022PETITION TO REVIVE-GRANTED
Tuesday, November 8, 2022SOU EXTENSION RECEIVED WITH TEAS PETITION
Tuesday, November 8, 2022NOTICE OF REVIVAL - E-MAILED
Friday, December 9, 2022CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, December 9, 2022SOU EXTENSION 3 GRANTED
Saturday, December 10, 2022NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, April 14, 2023SOU TEAS EXTENSION RECEIVED
Friday, April 14, 2023SOU EXTENSION 4 FILED
Friday, April 14, 2023SOU EXTENSION 4 GRANTED
Tuesday, April 18, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, May 12, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, May 12, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, May 12, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, October 2, 2023SOU TEAS EXTENSION RECEIVED
Monday, October 2, 2023SOU EXTENSION 5 FILED
Friday, October 6, 2023SOU EXTENSION 5 GRANTED
Saturday, October 7, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, April 19, 2024USE AMENDMENT FILED
Friday, April 19, 2024TEAS STATEMENT OF USE RECEIVED
Tuesday, April 23, 2024STATEMENT OF USE PROCESSING COMPLETE
Tuesday, April 30, 2024NON-FINAL ACTION E-MAILED
Tuesday, April 30, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, April 30, 2024SU - NON-FINAL ACTION - WRITTEN
Monday, July 22, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, October 25, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, October 25, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, October 25, 2024ASSIGNED TO LIE
Monday, October 28, 2024FINAL REFUSAL E-MAILED
Monday, October 28, 2024NOTIFICATION OF FINAL REFUSAL EMAILED
Monday, October 28, 2024SU - FINAL REFUSAL - WRITTEN