| Serial Number | 98706956 |
| Word Mark | ALWAYS ALPHA |
| Filing Date | Tuesday, August 20, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 2, 2025 |
| Registration Number | 8053854 |
| Registration Date | Tuesday, December 2, 2025 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 15, 2025 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of the literal element, in a stylized form where the letter "A" appears in Greek script. |
| Goods and Services | Talent management services for athletes, athletic coaches, broadcasters and sports influencers; brand consulting services; Marketing and introduction of sponsorship opportunities to prospective sponsors, namely, promoting and marketing the goods and services of others by facilitating sponsorships for marketing and promotional purposes; consultancy, advisory and information services relating to all the aforesaid services; Endorsement services, namely, promoting the goods and services of others on social media, live events, websites, commercials and in print; Arranging personal appearances by persons working in the field of film, music, television, entertainment or sport; Promoting the goods and services of others by arranging for businesses to affiliate their goods and services with the goods and services of third parties by means of sponsorship relationships; marketing services; promotional marketing services; influencer marketing services; digital marketing services |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, August 20, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, October 8, 2024 |
| First Use In Commerce Date | Tuesday, October 8, 2024 |
| Party Name | Dolphin SM, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Coral Gables, FL 33134 |
| Party Name | Dolphin SM, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Coral Gables, FL 33134 |
| Party Name | Dolphin SM, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Coral Gables, FL 33134 |
| Event Date | Event Description |
| Tuesday, August 20, 2024 | NEW APPLICATION ENTERED |
| Friday, February 28, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, March 3, 2025 | ASSIGNED TO EXAMINER |
| Thursday, March 20, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 9, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 15, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 15, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 10, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, July 15, 2025 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, July 15, 2025 | USE AMENDMENT FILED |
| Friday, November 7, 2025 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, November 12, 2025 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, November 12, 2025 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, December 2, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, December 2, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |