ALTR/EGO Trademark

Trademark Overview


On Wednesday, April 10, 2024, a trademark application was filed for ALTR/EGO with the United States Patent and Trademark Office. The USPTO has given the ALTR/EGO trademark a serial number of 98975898. The federal status of this trademark filing is RESPONSE AFTER NON-FINAL ACTION - ENTERED as of Tuesday, November 4, 2025. This trademark is owned by Cufflinks, LLC. The ALTR/EGO trademark is filed in the Jewelry Products and Clothing & Apparel Products categories with the following description:

clothing, namely, shirts, belts, scarves, neckties, bow ties, clip-on ties, neckwear, pocket squares, socks; headbands; and expressly excluding women's shoes

clothing accessories, namely, cuff links, tie pins, lapel pins, tie bars, and chronometric instruments; jewelry; jewelry, namely, necklaces, chokers, bracelets, earrings, pendants, rings, broaches, charms, cufflinks, lapel pins; jewelry, imitation jewelry and jewelry of precious metals and stones, namely, bracelets, pins, and pendants; cuff links; shirt studs; jewelry boxes; jewelry cases; watches, watch bands; key chains; key rings of precious metals; jewelry organizer rolls for travel; fitted jewelry pouches; all of the foregoing excluding cosmetics, cleaning preparations, and personal care products
altr/ego

General Information


Serial Number98975898
Word MarkALTR/EGO
Filing DateWednesday, April 10, 2024
Status661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED
Status DateTuesday, November 4, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing5 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Pseudo MarkALTER EGO
Description of MarkThe mark consists of the letters "ALTR" and "EGO" in stylized font and separated by a backslash.
Goods and Servicesclothing, namely, shirts, belts, scarves, neckties, bow ties, clip-on ties, neckwear, pocket squares, socks; headbands; and expressly excluding women's shoes
Goods and Servicesclothing accessories, namely, cuff links, tie pins, lapel pins, tie bars, and chronometric instruments; jewelry; jewelry, namely, necklaces, chokers, bracelets, earrings, pendants, rings, broaches, charms, cufflinks, lapel pins; jewelry, imitation jewelry and jewelry of precious metals and stones, namely, bracelets, pins, and pendants; cuff links; shirt studs; jewelry boxes; jewelry cases; watches, watch bands; key chains; key rings of precious metals; jewelry organizer rolls for travel; fitted jewelry pouches; all of the foregoing excluding cosmetics, cleaning preparations, and personal care products

Classification Information


International Class014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments.
US Class Codes002, 027, 028, 050
Class Status Code6 - Active
Class Status DateWednesday, April 10, 2024
Primary Code014
First Use Anywhere DateMonday, March 31, 2025
First Use In Commerce DateMonday, March 31, 2025

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateWednesday, April 10, 2024
Primary Code025
First Use Anywhere DateMonday, March 31, 2025
First Use In Commerce DateMonday, March 31, 2025

Trademark Owner History


Party NameCufflinks, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressSioux Falls, SD 57108

Trademark Events


Event DateEvent Description
Wednesday, April 10, 2024NEW APPLICATION ENTERED
Saturday, September 21, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, October 23, 2024ASSIGNED TO EXAMINER
Monday, November 4, 2024NON-FINAL ACTION WRITTEN
Monday, November 4, 2024NON-FINAL ACTION E-MAILED
Monday, November 4, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, February 3, 2025APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
Monday, February 3, 2025APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
Monday, May 5, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, May 5, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, May 5, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, May 7, 2025TEAS REQUEST TO DIVIDE RECEIVED
Wednesday, May 7, 2025TEAS AMENDMENT OF USE RECEIVED
Thursday, May 15, 2025CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, May 15, 2025CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, May 7, 2025DIVISIONAL REQUEST RECEIVED
Thursday, May 15, 2025DIVISIONAL PROCESSING COMPLETE
Monday, July 7, 2025SUSPENSION LETTER WRITTEN
Monday, July 7, 2025LETTER OF SUSPENSION E-MAILED
Monday, July 7, 2025NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Thursday, October 30, 2025TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Tuesday, November 4, 2025ASSIGNED TO LIE
Wednesday, May 7, 2025USE AMENDMENT FILED
Tuesday, November 4, 2025AMENDMENT TO USE PROCESSING COMPLETE
Tuesday, November 4, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, November 4, 2025TEAS/EMAIL CORRESPONDENCE ENTERED