| Serial Number | 75314239 |
| Word Mark | ALTERNATIVES |
| Filing Date | Tuesday, June 24, 1997 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Saturday, August 7, 2010 |
| Registration Number | 2306419 |
| Registration Date | Tuesday, January 4, 2000 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 18, 1999 |
| Goods and Services | hair care products, namely, conditioners, shampoos and hair styling products, namely, hair gels, hair styling preparations and hair relaxers |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Saturday, August 7, 2010 |
| Primary Code | 003 |
| First Use Anywhere Date | Thursday, July 31, 1997 |
| First Use In Commerce Date | Thursday, July 31, 1997 |
| Party Name | L'OREAL USA CREATIVE, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10017 |
| Party Name | AMETHYST INVESTMENT GROUP, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Chicago, IL 60619 |
| Party Name | AMETHYST INVESTMENT GROUP, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Chicago, IL 60619 |
| Party Name | AMETHYST INVESTMENT GROUP, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Chicago, IL 60619 |
| Event Date | Event Description |
| Saturday, August 7, 2010 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Thursday, June 30, 2005 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Monday, June 6, 2005 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Monday, June 6, 2005 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, January 4, 2000 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 2, 1999 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, October 29, 1999 | ASSIGNED TO EXAMINER |
| Friday, October 22, 1999 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, October 22, 1999 | EXTENSION 1 GRANTED |
| Tuesday, September 21, 1999 | USE AMENDMENT FILED |
| Tuesday, September 21, 1999 | EXTENSION 1 FILED |
| Tuesday, August 10, 1999 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, May 18, 1999 | PUBLISHED FOR OPPOSITION |
| Friday, April 16, 1999 | NOTICE OF PUBLICATION |
| Thursday, February 25, 1999 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, February 27, 1998 | LETTER OF SUSPENSION MAILED |
| Thursday, December 18, 1997 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, August 26, 1997 | NON-FINAL ACTION MAILED |
| Thursday, August 7, 1997 | ASSIGNED TO EXAMINER |