ALTERNATIVE ADVANTAGE Trademark
Trademark Overview
On Tuesday, May 11, 2004, a trademark application was filed for ALTERNATIVE ADVANTAGE with the United States Patent and Trademark Office. The USPTO has given the ALTERNATIVE ADVANTAGE trademark a serial number of 78416736. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, April 7, 2017. This trademark is owned by Sun Life Assurance Company of Canada. The ALTERNATIVE ADVANTAGE trademark is filed in the Insurance & Financial Services category with the following description:
[Underwriting, issuing and ]administration of annuities and life insurance
General Information
| Serial Number | 78416736 |
| Word Mark | ALTERNATIVE ADVANTAGE |
| Filing Date | Tuesday, May 11, 2004 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, April 7, 2017 |
| Registration Number | 3130728 |
| Registration Date | Tuesday, August 15, 2006 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 11, 2005 |
Trademark Statements
| Goods and Services | [Underwriting, issuing and ]administration of annuities and life insurance |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, April 7, 2017 |
| Primary Code | 036 |
| First Use Anywhere Date | Friday, April 30, 2004 |
| First Use In Commerce Date | Friday, April 30, 2004 |
Trademark Owner History
| Party Name | DELAWARE LIFE INSURANCE COMPANY |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 11 - Company |
| Address | WALTHAM, MA 02451 |
| Party Name | Sun Life Assurance Company of Canada |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Toronto, Ontario M5H 1J9
CA |
| Party Name | Sun Life Assurance Company of Canada |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Toronto, Ontario M5H 1J9
CA |
| Party Name | Sun Life Assurance Company of Canada |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Toronto, Ontario M5H 1J9
CA |
Trademark Events
| Event Date | Event Description |
| Friday, April 7, 2017 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Wednesday, July 13, 2016 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, July 25, 2012 | NOTICE OF ACCEPTANCE OF SEC. 8 - MAILED |
| Wednesday, July 25, 2012 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Wednesday, July 25, 2012 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, July 11, 2012 | TEAS SECTION 8 RECEIVED |
| Tuesday, August 15, 2006 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, June 29, 2006 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Friday, June 16, 2006 | ASSIGNED TO LIE |
| Thursday, June 15, 2006 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Sunday, June 11, 2006 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, May 30, 2006 | USE AMENDMENT FILED |
| Tuesday, May 30, 2006 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, January 3, 2006 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, October 11, 2005 | PUBLISHED FOR OPPOSITION |
| Wednesday, September 21, 2005 | NOTICE OF PUBLICATION |
| Tuesday, June 28, 2005 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Friday, June 24, 2005 | ASSIGNED TO LIE |
| Thursday, June 23, 2005 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, June 17, 2005 | AMENDMENT FROM APPLICANT ENTERED |
| Friday, June 10, 2005 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, June 13, 2005 | PAPER RECEIVED |
| Friday, December 10, 2004 | NON-FINAL ACTION MAILED |
| Thursday, December 9, 2004 | NON-FINAL ACTION WRITTEN |
| Thursday, December 9, 2004 | ASSIGNED TO EXAMINER |
| Tuesday, May 18, 2004 | NEW APPLICATION ENTERED IN TRAM |
