| Serial Number | 73584417 |
| Word Mark | ALTERNATE ACTION |
| Filing Date | Monday, February 24, 1986 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Wednesday, May 25, 2016 |
| Registration Number | 1409132 |
| Registration Date | Tuesday, September 16, 1986 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 24, 1986 |
| Goods and Services | HAIR-TREATMENT PREPARATIONS -- NAMELY, SHAMPOOS |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, April 9, 1986 |
| Primary Code | 003 |
| First Use Anywhere Date | Wednesday, January 22, 1986 |
| First Use In Commerce Date | Wednesday, January 22, 1986 |
| Party Name | L'OREAL USA S/D, INC. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10001 |
| Party Name | L'OREAL USA CREATIVE, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001 |
| Party Name | MATRIX ESSENTIALS, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | SOLON, OH 44139 |
| Party Name | MATRIX ESSENTIALS, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | SOLON, OH 44139 |
| Party Name | MATRIX ESSENTIALS, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | SOLON, OH 44139 |
| Event Date | Event Description |
| Wednesday, January 24, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, June 7, 2016 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, June 7, 2016 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, June 6, 2016 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, May 25, 2016 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - MAILED |
| Wednesday, May 25, 2016 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) |
| Wednesday, May 25, 2016 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Tuesday, May 24, 2016 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, March 10, 2016 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, September 27, 2006 | CASE FILE IN TICRS |
| Wednesday, December 14, 2005 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Wednesday, December 14, 2005 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Tuesday, December 13, 2005 | ASSIGNED TO PARALEGAL |
| Thursday, October 6, 2005 | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED |
| Thursday, October 6, 2005 | TEAS SECTION 8 & 9 RECEIVED |
| Tuesday, February 4, 1992 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, September 26, 1991 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Tuesday, September 16, 1986 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 24, 1986 | PUBLISHED FOR OPPOSITION |
| Wednesday, May 28, 1986 | NOTICE OF PUBLICATION |
| Friday, May 2, 1986 | APPROVED FOR PUB - PRINCIPAL REGISTER |