| Serial Number | 87785014 |
| Word Mark | ALTER YOUR REALITY |
| Filing Date | Monday, February 5, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, May 2, 2025 |
| Registration Number | 5584404 |
| Registration Date | Tuesday, October 16, 2018 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 31, 2018 |
| Goods and Services | Entertainment services, namely, providing interactive entertainment and virtual reality content; provision of entertainment services in the nature of interactive, immersive and virtual reality events, exhibits and experiences; conducting and presenting educational exhibitions in the nature of display of works of art, namely, display of art in interactive audio-visual exhibitions using technology; art exhibition services |
| Goods and Services | Promoting public awareness of Las Vegas Nevada as a travel destination; Promoting the Las Vegas, Nevada area as a destination for leisure and business travelers |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, May 2, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, December 6, 2017 |
| First Use In Commerce Date | Wednesday, December 6, 2017 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, May 2, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | Wednesday, December 6, 2017 |
| First Use In Commerce Date | Wednesday, December 6, 2017 |
| Party Name | Las Vegas Conventio and Visitors Authority |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 14 - State Agency |
| Address | Las Vegas, NV 89109 |
| Party Name | Las Vegas Conventio and Visitors Authority |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 14 - State Agency |
| Address | Las Vegas, NV 89109 |
| Party Name | Las Vegas Conventio and Visitors Authority |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 14 - State Agency |
| Address | Las Vegas, NV 89109 |
| Event Date | Event Description |
| Thursday, May 17, 2018 | ASSIGNED TO EXAMINER |
| Thursday, February 8, 2018 | NEW APPLICATION ENTERED |
| Tuesday, February 13, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, June 25, 2018 | ASSIGNED TO LIE |
| Wednesday, July 11, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 31, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 31, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Wednesday, May 23, 2018 | NON-FINAL ACTION WRITTEN |
| Wednesday, May 23, 2018 | NON-FINAL ACTION E-MAILED |
| Wednesday, May 23, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, June 13, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, June 13, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, June 14, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, June 15, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, October 16, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Monday, October 16, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, May 2, 2025 | CANCELLED SEC. 8 (6-YR) |