ALTER & EGO PRINCIPLES Trademark
Trademark Overview
On Sunday, February 16, 2025, a trademark application was filed for ALTER & EGO PRINCIPLES with the United States Patent and Trademark Office. The USPTO has given the ALTER & EGO PRINCIPLES trademark a serial number of 99043460. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Wednesday, August 13, 2025. This trademark is owned by Lena Lula. The ALTER & EGO PRINCIPLES trademark is filed in the Paper & Printed Material Products category with the following description:
Educational kits sold as a unit in the field of Personal development and empowerment. consisting primarily of printed Printed books, workbooks, affirmation cards, and instructional guides. Printed worksheets, journals, motivational exercises, and educational materials. Printed teaching guides, self-reflection prompts, and interactive workbook pages. Self-help materials, empowerment strategies, and guided journaling exercises. and also including DVDs
General Information
| Serial Number | 99043460 |
| Word Mark | ALTER & EGO PRINCIPLES |
| Filing Date | Sunday, February 16, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Wednesday, August 13, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Educational kits sold as a unit in the field of Personal development and empowerment. consisting primarily of printed Printed books, workbooks, affirmation cards, and instructional guides. Printed worksheets, journals, motivational exercises, and educational materials. Printed teaching guides, self-reflection prompts, and interactive workbook pages. Self-help materials, empowerment strategies, and guided journaling exercises. and also including DVDs |
| Pseudo Mark | ALTER AND EGO PRINCIPLES |
Classification Information
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, February 17, 2025 |
| Primary Code | 016 |
| First Use Anywhere Date | Saturday, February 8, 2025 |
| First Use In Commerce Date | Saturday, February 8, 2025 |
Trademark Owner History
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Memphis, TN 38103 |
| Party Name | Lena Lula |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Memphis, TN 38103 |
Trademark Events
| Event Date | Event Description |
| Sunday, February 16, 2025 | NEW APPLICATION ENTERED |
| Sunday, February 16, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, July 14, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, July 23, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, August 13, 2025 | NON-FINAL ACTION WRITTEN |
| Wednesday, August 13, 2025 | NON-FINAL ACTION E-MAILED |
| Wednesday, August 13, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
