ALTER & EGO PRINCIPLES Trademark
Trademark Overview
On Sunday, February 16, 2025, a trademark application was filed for ALTER & EGO PRINCIPLES with the United States Patent and Trademark Office. The USPTO has given the ALTER & EGO PRINCIPLES trademark a serial number of 99043460. The federal status of this trademark filing is RESPONSE AFTER NON-FINAL ACTION - ENTERED as of Wednesday, November 12, 2025. This trademark is owned by Lena Lula. The ALTER & EGO PRINCIPLES trademark is filed in the Paper & Printed Material Products category with the following description:
Educational kits sold as a unit in the field of personal development and empowerment consisting primarily of printed books, printed workbooks, flash cards with affirmation cards, and printed instructional guides; printed worksheets, blank journals for writing, printed motivational cards for doing motivational exercises, and educational materials in the nature of printed teaching guides, printed leaflets with self-reflection prompts, and printed interactive workbook pages in the field of personal development and empowerment; educational kits sold as a unit in the field of personal development and empowerment consisting primarily of self-help materials in the nature of printed leaflets featuring empowerment strategies and guided journaling exercises, and also including DVDs.
General Information
| Serial Number | 99043460 |
| Word Mark | ALTER & EGO PRINCIPLES |
| Filing Date | Sunday, February 16, 2025 |
| Status | 661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED |
| Status Date | Wednesday, November 12, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| NOT AVAILABLE | EGO PRINCIPLES |
| Pseudo Mark | ALTER AND EGO PRINCIPLES |
| Goods and Services | Educational kits sold as a unit in the field of personal development and empowerment consisting primarily of printed books, printed workbooks, flash cards with affirmation cards, and printed instructional guides; printed worksheets, blank journals for writing, printed motivational cards for doing motivational exercises, and educational materials in the nature of printed teaching guides, printed leaflets with self-reflection prompts, and printed interactive workbook pages in the field of personal development and empowerment; educational kits sold as a unit in the field of personal development and empowerment consisting primarily of self-help materials in the nature of printed leaflets featuring empowerment strategies and guided journaling exercises, and also including DVDs. |
Classification Information
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, February 17, 2025 |
| Primary Code | 016 |
| First Use Anywhere Date | Saturday, February 8, 2025 |
| First Use In Commerce Date | Saturday, February 8, 2025 |
Trademark Owner History
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Memphis, TN 38103 |
| Party Name | Lena Lula |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Memphis, TN 38103 |
Trademark Events
| Event Date | Event Description |
| Sunday, February 16, 2025 | NEW APPLICATION ENTERED |
| Sunday, February 16, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, July 14, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, July 23, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, August 13, 2025 | NON-FINAL ACTION WRITTEN |
| Wednesday, August 13, 2025 | NON-FINAL ACTION E-MAILED |
| Wednesday, August 13, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, November 12, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, November 12, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, November 12, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
