| Serial Number | 99043460 |
| Word Mark | ALTER & EGO PRINCIPLES |
| Filing Date | Sunday, February 16, 2025 |
| Status | 638 - NEW APPLICATION - ASSIGNED TO EXAMINER |
| Status Date | Wednesday, July 23, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Educational kits sold as a unit in the field of Personal development and empowerment. consisting primarily of printed Printed books, workbooks, affirmation cards, and instructional guides. Printed worksheets, journals, motivational exercises, and educational materials. Printed teaching guides, self-reflection prompts, and interactive workbook pages. Self-help materials, empowerment strategies, and guided journaling exercises. and also including DVDs |
| Pseudo Mark | ALTER AND EGO PRINCIPLES |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, February 17, 2025 |
| Primary Code | 016 |
| First Use Anywhere Date | Saturday, February 8, 2025 |
| First Use In Commerce Date | Saturday, February 8, 2025 |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Memphis, TN 38103 |
| Party Name | Lena Lula |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Memphis, TN 38103 |
| Event Date | Event Description |
| Sunday, February 16, 2025 | NEW APPLICATION ENTERED |
| Sunday, February 16, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, July 14, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, July 23, 2025 | ASSIGNED TO EXAMINER |