| Serial Number | 77805493 |
| Word Mark | ALTAVERT ALTERNATIVE ADVERTISING TRAFFIC IS YOUR NEW BEST FRIEND. |
| Filing Date | Saturday, August 15, 2009 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, November 4, 2016 |
| Registration Number | 3767207 |
| Registration Date | Tuesday, March 30, 2010 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 12, 2010 |
| Indication of Colors claimed | The color(s) blue and green is/are claimed as a feature of the mark. |
| Disclaimer with Predetermined Text | "ALTERNATIVE ADVERTISING" |
| Description of Mark | The mark consists of DESIGN: using a dark blue color on a white background, the image is a simple line drawing of an automobile, featuring specifically the roof, windshield, headlight, and side mirror, of the automobile, purposefully leaving "empty" white space where the windshield would be for text placement. TEXT: "altavert" in large font, dark blue. "alternative advertising" in small font, all caps, green. "traffic is your new best friend." in small font, green. FONT: Myriad Pro. |
| Goods and Services | Advertising services, namely, promoting and marketing the goods and services of others through all public communication means |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, November 4, 2016 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, August 12, 2008 |
| First Use In Commerce Date | Tuesday, September 16, 2008 |
| Party Name | Blake & Murphy Group, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Santa Monica, CA 90403 |
| Party Name | Blake & Murphy Group, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Santa Monica, CA 90403 |
| Party Name | Blake & Murphy Group, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Santa Monica, CA 90403 |
| Event Date | Event Description |
| Friday, November 4, 2016 | CANCELLED SEC. 8 (6-YR) |
| Monday, March 30, 2015 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, March 30, 2010 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, January 12, 2010 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 12, 2010 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 8, 2009 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Tuesday, December 8, 2009 | ASSIGNED TO LIE |
| Thursday, November 19, 2009 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, November 19, 2009 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, November 19, 2009 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, November 19, 2009 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, November 19, 2009 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, November 19, 2009 | ASSIGNED TO EXAMINER |
| Thursday, August 20, 2009 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Wednesday, August 19, 2009 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Wednesday, August 19, 2009 | NEW APPLICATION ENTERED IN TRAM |