| Serial Number | 98469112 |
| Word Mark | ALTA BEVERAGE GROUP |
| Filing Date | Tuesday, March 26, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, February 3, 2026 |
| Registration Number | 8129402 |
| Registration Date | Tuesday, February 3, 2026 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 19, 2024 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of the word “ALTA” in the mark is “HIGH". |
| Description of Mark | The mark consists of the word "ALTA" in large letters in the center of the logo, with a horizontal line below and "BEVERAGE GROUP" below the line in smaller font. A stylized mountain peak appears above "ALTA", with horizontal lines to the left and right of the peaks. The top most horizontal lines, one to the left of the mountain peak, and one to the right of the mountain peak each have a circle at the end of the lines. The circles are on the side of the lines closest to the top peak of the stylized mountain. |
| Goods and Services | Import and export services, namely, transportation of the merchandise of others in the nature of alcoholic beverages |
| Goods and Services | Alcoholic beverage procurement services for others; Procurement, namely, purchasing alcohol for others |
| NOT AVAILABLE | "BEVERAGE GROUP" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, March 26, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, May 31, 2024 |
| First Use In Commerce Date | Friday, May 31, 2024 |
| International Class | 039 - Transport; packaging and storage of goods; travel arrangement. |
| US Class Codes | 100, 105 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, March 26, 2024 |
| Primary Code | 039 |
| First Use Anywhere Date | Friday, May 31, 2024 |
| First Use In Commerce Date | Friday, May 31, 2024 |
| Party Name | Alta Beverage Group, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Salt Lake City, UT 84121 |
| Party Name | Alta Beverage Group, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Salt Lake City, UT 84121 |
| Party Name | Alta Beverage Group, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Salt Lake City, UT 84121 |
| Event Date | Event Description |
| Tuesday, March 26, 2024 | NEW APPLICATION ENTERED |
| Tuesday, August 27, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, August 27, 2024 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, October 7, 2024 | ASSIGNED TO EXAMINER |
| Tuesday, October 8, 2024 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, October 8, 2024 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, October 8, 2024 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, October 8, 2024 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, October 9, 2024 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, October 9, 2024 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, October 9, 2024 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, October 9, 2024 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, October 9, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, November 13, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 19, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 19, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 31, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, June 30, 2025 | TEAS STATEMENT OF USE RECEIVED |
| Monday, January 5, 2026 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Monday, June 30, 2025 | USE AMENDMENT FILED |
| Monday, January 5, 2026 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, January 14, 2026 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, January 14, 2026 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, February 3, 2026 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, February 3, 2026 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |