| Serial Number | 90393916 |
| Word Mark | ALTA |
| Filing Date | Friday, December 18, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, August 1, 2023 |
| Registration Number | 7123673 |
| Registration Date | Tuesday, August 1, 2023 |
| Mark Drawing | 5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, August 9, 2022 |
| Goods and Services | Generation of power through operation of power generation equipment and facilities |
| Description of Mark | The mark consists of the wording "ALTA" in a stylized red font. |
| Goods and Services | Rental of fork lifts |
| Goods and Services | Rental of construction equipment |
| Goods and Services | Equipment financing services |
| Indication of Colors claimed | The color(s) red is/are claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of "ALTA" in the mark is "HIGH". |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, March 2, 2021 |
| Primary Code | 036 |
| First Use Anywhere Date | Monday, November 1, 2010 |
| First Use In Commerce Date | Monday, November 1, 2010 |
| International Class | 037 - Building construction; repair; installation services. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, March 2, 2021 |
| Primary Code | 037 |
| First Use Anywhere Date | Monday, November 1, 2010 |
| First Use In Commerce Date | Monday, November 1, 2010 |
| International Class | 039 - Transport; packaging and storage of goods; travel arrangement. |
| US Class Codes | 100, 105 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, March 2, 2021 |
| Primary Code | 039 |
| First Use Anywhere Date | Monday, November 1, 2010 |
| First Use In Commerce Date | Monday, November 1, 2010 |
| International Class | 040 - Treatment of materials. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, March 2, 2021 |
| Primary Code | 040 |
| First Use Anywhere Date | Monday, February 17, 2020 |
| First Use In Commerce Date | Monday, February 17, 2020 |
| Party Name | Alta Equipment Holdings, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Livonia, MI 48150 |
| Party Name | Alta Equipment Holdings, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Livonia, MI 48150 |
| Party Name | Alta Equipment Holdings, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Livonia, MI 48150 |
| Event Date | Event Description |
| Tuesday, August 1, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, August 1, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 27, 2023 | 1(B) BASIS DELETED; PROCEED TO REGISTRATION |
| Tuesday, April 4, 2023 | NOTICE OF ALLOWANCE CANCELLED |
| Monday, June 26, 2023 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, May 11, 2023 | NOTICE OF REVIVAL - E-MAILED |
| Thursday, May 11, 2023 | PETITION GRANTED - REQUEST TO DELETE 1(B) FILED |
| Tuesday, May 9, 2023 | ASSIGNED TO PETITION STAFF |
| Monday, May 8, 2023 | TEAS PETITION TO REVIVE AND REQUEST TO DELETE 1B OR G/S |
| Monday, May 8, 2023 | ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED |
| Monday, May 8, 2023 | ABANDONMENT - NO USE STATEMENT FILED |
| Tuesday, October 4, 2022 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, August 9, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 9, 2022 | PUBLISHED FOR OPPOSITION |
| Wednesday, July 20, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, July 7, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 6, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, July 6, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, July 6, 2022 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, May 27, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, May 26, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, May 26, 2022 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, March 8, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, March 8, 2022 | NON-FINAL ACTION E-MAILED |
| Tuesday, March 8, 2022 | NON-FINAL ACTION WRITTEN |
| Wednesday, February 2, 2022 | ASSIGNED TO EXAMINER |
| Friday, January 14, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, January 14, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, January 13, 2022 | ASSIGNED TO LIE |
| Tuesday, January 11, 2022 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, July 15, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, July 15, 2021 | NON-FINAL ACTION E-MAILED |
| Thursday, July 15, 2021 | NON-FINAL ACTION WRITTEN |
| Sunday, June 13, 2021 | ASSIGNED TO EXAMINER |
| Wednesday, April 14, 2021 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, March 2, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, December 22, 2020 | NEW APPLICATION ENTERED |