ALT. THE ALTERNATIVE Trademark
Trademark Overview
On Tuesday, September 9, 2025, a trademark application was filed for ALT. THE ALTERNATIVE with the United States Patent and Trademark Office. The USPTO has given the ALT. THE ALTERNATIVE trademark a serial number of 99382145. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, March 10, 2026. This trademark is owned by ALT FRAGRANCES LLC. The ALT. THE ALTERNATIVE trademark is filed in the Cosmetics & Cleaning Products category with the following description:
Fragrances for personal use
General Information
| Serial Number | 99382145 |
| Word Mark | ALT. THE ALTERNATIVE |
| Filing Date | Tuesday, September 9, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, March 10, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 10, 2026 |
Trademark Statements
| Goods and Services | Fragrances for personal use |
| Pseudo Mark | ALT THE ALTERNATIVE |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, September 9, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | Saturday, March 1, 2025 |
| First Use In Commerce Date | Friday, August 1, 2025 |
Trademark Owner History
| Party Name | ALT FRAGRANCES LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | POMPANO BEACH, FL 33069
US |
| Party Name | ALT FRAGRANCES LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | POMPANO BEACH, FL 33069
US |
Trademark Events
| Event Date | Event Description |
| Tuesday, September 9, 2025 | NEW APPLICATION ENTERED |
| Tuesday, September 9, 2025 | APPLICATION FILING RECEIPT MAILED |
| Thursday, January 29, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, January 30, 2026 | ASSIGNED TO EXAMINER |
| Tuesday, February 10, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 4, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 10, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 10, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
