ALLUME Trademark

Trademark Overview


On Wednesday, March 8, 2017, a trademark application was filed for ALLUME with the United States Patent and Trademark Office. The USPTO has given the ALLUME trademark a serial number of 87363174. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, May 10, 2024. This trademark is owned by Lassen Labs, Inc.. The ALLUME trademark is filed in the Advertising, Business and Retail Services, Computer & Software Services & Scientific Services, Personal, and Legal & Social Services categories with the following description:

Operating online marketplace for sellers and buyers of fashion and lifestyle goods; Providing a website that connects personal stylists with consumers; Provision of an on-line marketplace for buyers and sellers of goods; Online retail store services featuring fashion items and accessories and lifestyle goods; Advertising services, namely, promoting the brands and goods of others; Operating an on-line shopping site facilitating fashion and lifestyle styling services via the Internet; on-line customer -based brand marketing services; Matching consumers with online personal stylists and fashion, accessory and lifestyle brands

Personal stylist services, namely, evaluating the physical attributes, lifestyle, and fashion styles of others and recommending clothing, accessories and other lifestyle goods to achieve the personal image desired; Personal shopping for others; Online social networking services provided through a community website; Providing a website featuring information on fashion and personal shopping

Providing a web site featuring technology that collects, stores, shares and exchanges information about fashion and style preferences with shoppers and presents personalized products for sale to shoppers; Platform as a service (PAAS) that collects, stores, shares and exchanges information about fashion and style preferences with shoppers and presents personalized products for sale to shoppers; Platform as a service (PAAS) that connects shoppers, personal stylists and brands
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General Information


Serial Number87363174
Word MarkALLUME
Filing DateWednesday, March 8, 2017
Status710 - CANCELLED - SECTION 8
Status DateFriday, May 10, 2024
Registration Number5322084
Registration DateTuesday, October 31, 2017
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, August 15, 2017

Trademark Statements


Goods and ServicesOperating online marketplace for sellers and buyers of fashion and lifestyle goods; Providing a website that connects personal stylists with consumers; Provision of an on-line marketplace for buyers and sellers of goods; Online retail store services featuring fashion items and accessories and lifestyle goods; Advertising services, namely, promoting the brands and goods of others; Operating an on-line shopping site facilitating fashion and lifestyle styling services via the Internet; on-line customer -based brand marketing services; Matching consumers with online personal stylists and fashion, accessory and lifestyle brands
Translation of Words in MarkThe English Translation of the word "ALLUME" in the mark is "light up; switch on; turn on".
Goods and ServicesPersonal stylist services, namely, evaluating the physical attributes, lifestyle, and fashion styles of others and recommending clothing, accessories and other lifestyle goods to achieve the personal image desired; Personal shopping for others; Online social networking services provided through a community website; Providing a website featuring information on fashion and personal shopping
Goods and ServicesProviding a web site featuring technology that collects, stores, shares and exchanges information about fashion and style preferences with shoppers and presents personalized products for sale to shoppers; Platform as a service (PAAS) that collects, stores, shares and exchanges information about fashion and style preferences with shoppers and presents personalized products for sale to shoppers; Platform as a service (PAAS) that connects shoppers, personal stylists and brands

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, May 10, 2024
Primary Code035
First Use Anywhere DateTuesday, February 28, 2017
First Use In Commerce DateTuesday, February 28, 2017

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, May 10, 2024
Primary Code042
First Use Anywhere DateFriday, February 24, 2017
First Use In Commerce DateFriday, February 24, 2017

International Class045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals.
US Class Codes100, 101
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, May 10, 2024
Primary Code045
First Use Anywhere DateTuesday, February 28, 2017
First Use In Commerce DateTuesday, February 28, 2017

Trademark Owner History


Party NameLassen Labs, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressMenlo Park, CA 94025

Party NameLassen Labs, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressMenlo Park, CA 94025

Party NameLassen Labs, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMenlo Park, CA 94025

Trademark Events


Event DateEvent Description
Saturday, March 11, 2017NEW APPLICATION ENTERED
Thursday, June 1, 2017ASSIGNED TO EXAMINER
Tuesday, June 6, 2017NON-FINAL ACTION WRITTEN
Friday, June 23, 2017EXAMINERS AMENDMENT E-MAILED
Friday, June 23, 2017NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, June 23, 2017EXAMINER'S AMENDMENT ENTERED
Friday, June 23, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, July 26, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, August 15, 2017PUBLISHED FOR OPPOSITION
Tuesday, August 15, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 31, 2017REGISTERED-PRINCIPAL REGISTER
Monday, October 31, 2022COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, May 10, 2024CANCELLED SEC. 8 (6-YR)
Friday, June 23, 2017EXAMINERS AMENDMENT -WRITTEN
Monday, March 13, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, June 6, 2017NON-FINAL ACTION E-MAILED
Tuesday, June 6, 2017NOTIFICATION OF NON-FINAL ACTION E-MAILED