| Serial Number | 90449424 |
| Word Mark | ALLTRUE |
| Filing Date | Tuesday, January 5, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 23, 2025 |
| Registration Number | 7960892 |
| Registration Date | Tuesday, September 23, 2025 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 14, 2021 |
| Goods and Services | Providing on-line non-downloadable digital publications in the nature of videos and images in the field of mindful, sustainable, environmentally conscious, ethical, and healthy goods and lifestyle via the Internet; Providing online newsletters in the field of mindful, sustainable, environmentally conscious, ethical, and healthy goods and lifestyle via e-mail; Entertainment services, namely, providing online non-downloadable videos, images, messages, and articles in the field of mindful, sustainable, environmentally conscious, ethical, and healthy goods and lifestyle; Providing recognition and incentives by the way of awards to demonstrate excellence in the provision of exceptional products and services |
| Pseudo Mark | ALL TRUE |
| Goods and Services | Subscription services, namely, on-line retail store services featuring subscription boxes filled with personal care products, fashion products, home and office furnishing, décor and organization products, travel products, technology products, fitness products and food products that promote a mindful, sustainable, environmentally conscious, ethical, and healthy lifestyle; Promoting the goods of others through the distribution of boxes and packages filled with assorted items; Consumer membership program services, namely, membership club services providing discounts and processing rebates for the goods of others; Online retail store services in the fields of personal products, fashion products, home and office products, travel products, technology products, fitness products and food products that promote a mindful, sustainable, environmentally conscious, ethical, and healthy lifestyle; Online retail and wholesale store services featuring a wide variety of consumer goods of others, namely, personal care products, fashion products, home and office furnishing, décor and organization products, travel products, technology products, fitness products and food products that promote a mindful, sustainable, environmentally conscious, ethical, and healthy lifestyle; On-line retail gift shops; Promoting the goods of others; Promoting public awareness of mindful, sustainable, environmentally conscious, ethical, and healthy lifestyle choices, practices and purchasing; Customer loyalty services for commercial, promotional and/or advertising purposes featuring rewards, points, coupons, discounts, and exclusive shopping; Promoting the sale of goods of others by means of incentive award programs for recognizing exceptional brands, products and services; Consumer membership program services, namely, administration of a consumer membership program for enabling participants to receive product samples and discounts in the field of personal products, fashion products, home and office products, travel products, technology products, fitness products and food products that promote a mindful, sustainable, environmentally conscious, ethical, and healthy lifestyle; Buying club services, namely, a personal care products, fashion products, home and office furnishing, décor and organization products, travel products, technology products, fitness products and food products club featuring arranging periodic shipment to club members; Administration of a consumer discount program enabling participants to obtain discounts on goods and services, discounted shipping, expedited shipping and special access to sales events |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, April 5, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, May 10, 2021 |
| First Use In Commerce Date | Monday, May 10, 2021 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, April 5, 2021 |
| Primary Code | 041 |
| First Use Anywhere Date | Wednesday, May 26, 2021 |
| First Use In Commerce Date | Wednesday, May 26, 2021 |
| Party Name | RETENTION BRANDS AT LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | SANTA MONICA, CA 90404 |
| Party Name | RETENTION BRANDS AT LLC |
| Party Type | 21 - New Owner After Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | SANTA MONICA, CA 90404 |
| Party Name | Gramr, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Marina Del Rey, CA 90292 |
| Party Name | Gramr, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Marina Del Rey, CA 90292 |
| Event Date | Event Description |
| Monday, June 21, 2021 | NON-FINAL ACTION E-MAILED |
| Friday, January 8, 2021 | NEW APPLICATION ENTERED |
| Monday, April 5, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, June 21, 2021 | NON-FINAL ACTION WRITTEN |
| Monday, June 21, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, August 5, 2021 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, November 9, 2021 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, June 16, 2021 | ASSIGNED TO EXAMINER |
| Thursday, August 5, 2021 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, August 5, 2021 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, August 5, 2021 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, August 6, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, August 26, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 14, 2021 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 14, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Thursday, September 1, 2022 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, May 9, 2022 | SOU EXTENSION 1 FILED |
| Wednesday, August 31, 2022 | SOU EXTENSION 1 GRANTED |
| Monday, June 13, 2022 | ABANDONMENT - NO USE STATEMENT FILED |
| Monday, June 13, 2022 | ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED |
| Thursday, July 28, 2022 | TEAS PETITION TO REVIVE RECEIVED |
| Thursday, July 28, 2022 | PETITION TO REVIVE-GRANTED |
| Thursday, July 28, 2022 | SOU EXTENSION RECEIVED WITH TEAS PETITION |
| Friday, July 29, 2022 | NOTICE OF REVIVAL - E-MAILED |
| Tuesday, August 16, 2022 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, November 9, 2022 | SOU TEAS EXTENSION RECEIVED |
| Thursday, November 2, 2023 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, October 5, 2022 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, November 9, 2022 | SOU EXTENSION 2 FILED |
| Tuesday, November 22, 2022 | SOU EXTENSION 2 GRANTED |
| Wednesday, November 23, 2022 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, May 9, 2023 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, May 9, 2023 | SOU EXTENSION 3 FILED |
| Tuesday, May 9, 2023 | SOU EXTENSION 3 GRANTED |
| Thursday, May 11, 2023 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Thursday, May 2, 2024 | SOU TEAS EXTENSION RECEIVED |
| Thursday, May 2, 2024 | SOU EXTENSION 5 GRANTED |
| Thursday, November 2, 2023 | SOU EXTENSION 4 FILED |
| Tuesday, November 7, 2023 | SOU EXTENSION 4 GRANTED |
| Wednesday, November 8, 2023 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Friday, May 3, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Thursday, May 2, 2024 | SOU EXTENSION 5 FILED |
| Thursday, October 3, 2024 | USE AMENDMENT FILED |
| Thursday, October 3, 2024 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, December 12, 2024 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, December 13, 2024 | DATA MODIFICATION COMPLETED |
| Monday, July 7, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, December 13, 2024 | ASSIGNED TO LIE |
| Tuesday, September 2, 2025 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, September 2, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, September 2, 2025 | SU-EXAMINER'S AMENDMENT WRITTEN |
| Tuesday, September 2, 2025 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Monday, July 7, 2025 | SU - NON-FINAL ACTION - WRITTEN |
| Monday, July 7, 2025 | NON-FINAL ACTION E-MAILED |
| Tuesday, September 2, 2025 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, September 3, 2025 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, September 23, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 23, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |