| Serial Number | 98889163 |
| Word Mark | ALLIANCE |
| Filing Date | Friday, December 6, 2024 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Tuesday, March 4, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Advertising, marketing and promotion services for contractors and builders; business consultation; conducting customer incentive award program to promote excellent service and performance in the fields of contracting, home and commercial construction, and installation of building materials by the distribution of rewards points; conducting customer incentive award programs to promote the sale of building and construction materials; incentive award programs to promote the sale of services of others; membership club services, namely, providing member businesses with information on marketing, business developments in the nature of business growth, and sales generation for home and commercial contracting and construction businesses, and providing advertising services for member businesses on distribution lists and websites; verifying the credentials of contractors, construction companies, and installers for business purposes; providing cooperative advertising and marketing services for suppliers and distributors of building products, for contractor services, and for home and commercial construction services; promoting the sale of building and construction products, contractor services, and home and commercial construction services through the distribution of online and printed promotional materials of others, by providing hypertext links to the websites of others, namely, of dealers, suppliers, distributors, and contractors, by preparation of custom advertisements and custom promotional products for others in the nature of branded apparel, and by providing sales promotion consultation to others; providing online trade directory services featuring advertisements and marketing information for use by dealers, suppliers, distributors and installers of building and construction products; providing an internet website portal for retail purposes featuring consumer information concerning materials for building and construction; providing a website for connecting sellers with buyers in the field of construction |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, December 6, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | James Hardie Technology Limited |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Dublin 2 D02FD79 IE |
| Event Date | Event Description |
| Friday, December 6, 2024 | NEW APPLICATION ENTERED |
| Friday, December 6, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, February 26, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, March 4, 2025 | NON-FINAL ACTION E-MAILED |
| Tuesday, March 4, 2025 | NON-FINAL ACTION WRITTEN |
| Tuesday, March 4, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |