ALEXANDER GORDON ESTD LONDON 1769 Trademark

Trademark Overview


On Thursday, December 8, 2016, a trademark application was filed for ALEXANDER GORDON ESTD LONDON 1769 with the United States Patent and Trademark Office. The USPTO has given the ALEXANDER GORDON ESTD LONDON 1769 trademark a serial number of 87262446. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Wednesday, January 15, 2025. This trademark is owned by Diageo Brands B.V.. The ALEXANDER GORDON ESTD LONDON 1769 trademark is filed in the Wines & Spirits category with the following description:

Alcoholic beverages except beers
alexander gordon estd london 1769

General Information


Serial Number87262446
Word MarkALEXANDER GORDON ESTD LONDON 1769
Filing DateThursday, December 8, 2016
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateWednesday, January 15, 2025
Registration Number5581415
Registration DateTuesday, October 9, 2018
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, December 5, 2017

Trademark Statements


Description of MarkThe mark consists of a distinctive three-dimensional clear bottle, specifically a D-shaped bottle with a rounded front side and flat backside with a purple and yellow cap, and a purple, yellow and green neck band. The cap contains a circular design with a boar's head in the middle of the circle. The neck band contains the stylized words "Alexander Gordon", as well as floral elements and a yellow band. The front of the bottle contains a label consisting of a yellow banner with golden lines inside, and purple and green colored floral and fruit elements on the top and at the bottom of such banner. Directly below there is a red rectangle underneath which there is an ornamented circle featuring colors red, orange, yellow and golden, inside which there is a boar's head. The bottom of the bottle contains a rectangular label, with a purple colored center and a yellow top and bottom, and 2 lines inside. The body of the bottle is embossed with abstract ornamentation and the words "ESTD LONDON 1769". The reverse side of the back label bears a yellow, purple and green floral design, visible from the front and perspective views. The bottle cap design consisting of a purple and yellow cap containing a circular design with a boar's head in the middle of the circle is a feature of the mark; the broken lines depicting the outline of the bottle and cap indicates placement of the mark on the goods and are not part of the mark.
Pseudo MarkALEXANDER GORDON ESTD LONDON SIXTEEN SIXTY NINE
Indication of Colors claimedThe color(s) purple, yellow, green, golden, red, and orange, is/are claimed as a feature of the mark.
Goods and ServicesAlcoholic beverages except beers
NOT AVAILABLE"ESTD LONDON 1769"

Classification Information


International Class033 - Alcoholic beverages (except beers).
US Class Codes047, 049
Class Status Code6 - Active
Class Status DateTuesday, December 13, 2016
Primary Code033
First Use Anywhere DateTuesday, January 31, 2017
First Use In Commerce DateTuesday, January 31, 2017

Trademark Owner History


Party NameDiageo Brands B.V.
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressAmsterdam 1014BG
NL

Party NameDiageo Brands B.V.
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressAmsterdam 1014BG
NL

Party NameDiageo Brands B.V.
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressAmsterdam 1014BG
NL

Trademark Events


Event DateEvent Description
Monday, December 12, 2016NEW APPLICATION ENTERED
Tuesday, December 13, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, December 14, 2016NOTICE OF DESIGN SEARCH CODE E-MAILED
Friday, March 10, 2017ASSIGNED TO EXAMINER
Friday, March 17, 2017NON-FINAL ACTION WRITTEN
Friday, March 17, 2017NON-FINAL ACTION E-MAILED
Friday, March 17, 2017NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, March 28, 2017UNDELIVERABLE MAIL - COURTESY COPY MAILED
Friday, September 8, 2017TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, September 8, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, September 8, 2017TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, September 29, 2017ACTION CONTINUING A FINAL - COMPLETED
Friday, September 29, 2017CONTINUATION OF FINAL REFUSAL E-MAILED
Friday, September 29, 2017NOTIFICATION OF SUBSEQUENT FINAL EMAILED
Monday, October 2, 2017TEAS REQUEST FOR RECONSIDERATION RECEIVED
Monday, October 2, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, October 2, 2017TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, October 3, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, October 4, 2017UNDELIVERABLE MAIL - COURTESY COPY MAILED
Friday, October 20, 2017ASSIGNED TO LIE
Friday, October 27, 2017ON HOLD - ELECTRONIC RECORD REVIEW REQUIRED
Wednesday, November 1, 2017ELECTRONIC RECORD REVIEW COMPLETE
Wednesday, November 15, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, December 5, 2017PUBLISHED FOR OPPOSITION
Tuesday, December 5, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 30, 2018NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, July 19, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, July 19, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, July 20, 2018TEAS STATEMENT OF USE RECEIVED
Friday, July 20, 2018TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, July 20, 2018USE AMENDMENT FILED
Friday, August 17, 2018CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, August 17, 2018STATEMENT OF USE PROCESSING COMPLETE
Tuesday, September 4, 2018ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, September 5, 2018NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, October 9, 2018REGISTERED-PRINCIPAL REGISTER
Thursday, January 2, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, January 2, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, September 30, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, September 30, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, September 30, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, September 30, 2022TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Monday, October 9, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, August 21, 2024TEAS SECTION 8 & 15 RECEIVED
Wednesday, January 15, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, January 15, 2025REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, January 15, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED