| Serial Number | 88780277 |
| Word Mark | ALETHEIA TRUTH BE TOLD. |
| Filing Date | Friday, January 31, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 28, 2021 |
| Registration Number | 6603584 |
| Registration Date | Tuesday, December 28, 2021 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 2, 2020 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Personal coaching services in the field of career advancement; Professional coaching services in the field of professional development; Life coaching services in the field of personal development; Life coaching services in the field of career development |
| Translation of Words in Mark | The English translation of the word "ALETHEIA" in the mark is "truth"; "disclosure". |
| Description of Mark | The mark consists of a motion mark of sequential stills showing a progression from the top left to the bottom left, moving from left to right In the first still is a line art scales of justice consisting of one center vertical line bisected by one short horizontal line at its bottom and one long horizontal line at its top that connects on each side to the tops of two isosceles triangles, one on each side of the center vertical line. In the second still the horizontal lines tilt clockwise as the horizontal lines disconnect from the center vertical line. The third still shows the horizontal lines spinning clockwise around the center vertical line while the two isosceles triangles merge towards one another and the center vertical line. The fourth still shows the horizontal lines merge into the center vertical line so that only the two triangles overlapping one another while bisected by the center vertical line remain. In the fifth still, the word "ALETHEIA" underneath the symbol and phrase "TRUTH BE TOLD." underneath the word "ALETHEIA" fade into view and appear underneath the transformed symbol. The mountainous forest rectangular background in the motion mark is not claimed as a feature of the mark and is intended to show background only |
| Goods and Services | Business consultancy and advisory services, namely, business management and organization consultancy, professional business consultancy and advisory services focusing on the goals and expectations of both employees and employers |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, February 5, 2020 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, December 20, 2020 |
| First Use In Commerce Date | Sunday, December 20, 2020 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, February 5, 2020 |
| Primary Code | 041 |
| First Use Anywhere Date | Sunday, December 20, 2020 |
| First Use In Commerce Date | Sunday, December 20, 2020 |
| Party Name | ALETHEIA MARKETING AND MEDIA, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | DALLAS, TX 75244 |
| Party Name | J.Mc Strategies LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Jackson, WY 83002 |
| Party Name | J.Mc Strategies LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Jackson, WY 83002 |
| Party Name | J.Mc Strategies LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Jackson, WY 83002 |
| Event Date | Event Description |
| Tuesday, February 4, 2020 | NEW APPLICATION ENTERED |
| Wednesday, February 5, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, February 6, 2020 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, February 21, 2020 | ASSIGNED TO EXAMINER |
| Wednesday, April 8, 2020 | ASSIGNED TO EXAMINER |
| Wednesday, April 15, 2020 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, April 15, 2020 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, April 15, 2020 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, April 15, 2020 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, April 15, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, April 23, 2020 | ASSIGNED TO LIE |
| Wednesday, May 13, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 2, 2020 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 2, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 28, 2020 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, January 28, 2021 | SOU TEAS EXTENSION RECEIVED |
| Thursday, January 28, 2021 | SOU EXTENSION 1 FILED |
| Thursday, January 28, 2021 | SOU EXTENSION 1 GRANTED |
| Saturday, January 30, 2021 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, July 28, 2021 | TEAS STATEMENT OF USE RECEIVED |
| Monday, August 9, 2021 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, July 28, 2021 | USE AMENDMENT FILED |
| Monday, August 9, 2021 | STATEMENT OF USE PROCESSING COMPLETE |
| Monday, August 30, 2021 | SU - NON-FINAL ACTION - WRITTEN |
| Monday, August 30, 2021 | NON-FINAL ACTION E-MAILED |
| Monday, August 30, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Sunday, October 31, 2021 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, November 5, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, November 5, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, November 22, 2021 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, November 23, 2021 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, December 28, 2021 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, April 24, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, December 15, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, December 15, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, December 15, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, December 15, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, December 15, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, December 15, 2025 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |