| Serial Number | 87281714 |
| Word Mark | ALCHEMY |
| Filing Date | Tuesday, December 27, 2016 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Friday, September 6, 2024 |
| Registration Number | 5408696 |
| Registration Date | Tuesday, February 20, 2018 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, May 2, 2017 |
| Description of Mark | The mark consists of the word "ALCHEMY" in stylized typeface, with the letter "E" presented backwards. |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Outdoor advertising services; wild posting services, namely, advertising via posters |
| Goods and Services | Software as a service (SAAS) featuring software that enables users to interact with printed outdoor advertisements using mobile devices |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, January 9, 2017 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, February 28, 2017 |
| First Use In Commerce Date | Tuesday, February 28, 2017 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, January 9, 2017 |
| Primary Code | 042 |
| First Use Anywhere Date | Tuesday, February 28, 2017 |
| First Use In Commerce Date | Tuesday, February 28, 2017 |
| Party Name | ALCHEMY MEDIA HOLDINGS LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | LOS ANGELES, CA 90034 |
| Party Name | ALCHEMY MEDIA HOLDINGS LLC |
| Party Type | 21 - New Owner After Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | LOS ANGELES, CA 90034 |
| Party Name | MPG Media Holdings LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Los Angeles, CA 90034 |
| Party Name | MPG Media Holdings LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Los Angeles, CA 90034 |
| Event Date | Event Description |
| Tuesday, May 2, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 27, 2017 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Friday, December 30, 2016 | NEW APPLICATION ENTERED |
| Monday, January 9, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, March 24, 2017 | ASSIGNED TO EXAMINER |
| Friday, March 24, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 12, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 2, 2017 | PUBLISHED FOR OPPOSITION |
| Saturday, December 30, 2017 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, February 20, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Monday, February 20, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, February 20, 2024 | TEAS SECTION 8 & 15 RECEIVED |
| Friday, September 6, 2024 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, September 6, 2024 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, September 6, 2024 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Wednesday, January 17, 2018 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Wednesday, July 5, 2017 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, December 13, 2017 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, December 13, 2017 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, December 13, 2017 | USE AMENDMENT FILED |
| Saturday, December 30, 2017 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, January 16, 2018 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |