ALAS BY JENNI RIVERA Trademark
Trademark Overview
On Monday, October 13, 2025, a trademark application was filed for ALAS BY JENNI RIVERA with the United States Patent and Trademark Office. The USPTO has given the ALAS BY JENNI RIVERA trademark a serial number of 99441050. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Saturday, March 14, 2026. This trademark is owned by Divina Spirits, LLC.. The ALAS BY JENNI RIVERA trademark is filed in the Wines & Spirits category with the following description:
Alcoholic beverages, except beer
General Information
| Serial Number | 99441050 |
| Word Mark | ALAS BY JENNI RIVERA |
| Filing Date | Monday, October 13, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Saturday, March 14, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Indication of Colors claimed | The color(s) black and gold is/are claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of the Spanish wording "ALAS" in the mark is "WINGS". |
| Description of Mark | The mark consists of the stylized wording “ALAS” in large, bold, lettering with the bottom of the letter “L” extending into an elegant horizontal flourish that underlines part of the word. Beneath this wording appears the smaller phrase “by Jenni Rivera” in lowercase letters. |
| Goods and Services | Alcoholic beverages, except beer |
Classification Information
| International Class | 033 - Alcoholic beverages (except beers). |
| US Class Codes | 047, 049 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, October 13, 2025 |
| Primary Code | 033 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Divina Spirits, LLC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Guadalajara, Jalisco 44610
US |
Trademark Events
| Event Date | Event Description |
| Monday, October 13, 2025 | NEW APPLICATION ENTERED |
| Monday, October 13, 2025 | APPLICATION FILING RECEIPT MAILED |
| Friday, February 27, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, February 27, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, March 2, 2026 | ASSIGNED TO EXAMINER |
| Saturday, March 14, 2026 | NON-FINAL ACTION WRITTEN |
| Saturday, March 14, 2026 | NON-FINAL ACTION E-MAILED |
| Saturday, March 14, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
