Trademark Overview
On Monday, January 12, 2026, a trademark application was filed for AI HELOC with the United States Patent and Trademark Office. The USPTO has given the AI HELOC trademark a serial number of 99589653. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Monday, January 12, 2026. This trademark is owned by Better Home & Finance Holding Company. The AI HELOC trademark is filed in the Insurance & Financial Services and Computer & Software Services & Scientific Services categories with the following description:
Financing services; Financing and loan services; Credit and loan services; Loan financing; Loan origination services; Internet banking services; Mortgage refinancing; Mortgage lending; Mortgage financing services; Mortgage banking; Mortgage brokerage; Real estate lending services; Real estate escrow services; Real estate financing services; Real estate appraisal; Real estate acquisition services; Real estate agency services; Insurance brokerage services; Real estate insurance underwriting services; Providing home insurance rate quotes; Insurance agencies in the field of home insurance; Real estate title insurance underwriting services; Providing home equity lines of credit (HELOC); Home equity loans
Platform as a service (PAAS) featuring computer software platforms for use in the origination and financing of loans and mortgages, and for accessing banking, mortgage, lending, real estate, and insurance services; Providing on-line non-downloadable software using artificial intelligence (AI) for use in the origination and financing of loans and mortgages, and for accessing banking, mortgage, lending, real estate, and insurance services; Providing on-line non-downloadable software using artificial intelligence (AI) for answering calls, emails, website inquiries and other communications in the fields of lending and mortgage, and related loan services; Providing on-line non-downloadable software using artificial intelligence (AI) for routing calls, emails, website inquiries and other communications for information in the fields of lending, mortgage, and related loan services; Providing on-line non-downloadable software using artificial intelligence (AI) for routing and answering customer...
