AG ANYTHING GOES! BEAUTY THAT LASTS A LIFETIME Trademark
Trademark Overview
On Monday, July 28, 2025, a trademark application was filed for AG ANYTHING GOES! BEAUTY THAT LASTS A LIFETIME with the United States Patent and Trademark Office. The USPTO has given the AG ANYTHING GOES! BEAUTY THAT LASTS A LIFETIME trademark a serial number of 99306387. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, December 9, 2025. This trademark is owned by Columbia Insurance Company. The AG ANYTHING GOES! BEAUTY THAT LASTS A LIFETIME trademark is filed in the Non-Metallic Building Material Products and Floor Covering Products categories with the following description:
Vinyl flooring
Carpets; Carpet tiles
General Information
| Serial Number | 99306387 |
| Word Mark | AG ANYTHING GOES! BEAUTY THAT LASTS A LIFETIME |
| Filing Date | Monday, July 28, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, December 9, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, December 9, 2025 |
Trademark Statements
| Description of Mark | The mark consists of a stylized "AG" to the left of the words "ANYTHING GOES!" in a bolded font above the words "BEAUTY THAT LASTS A LIFETIME" in a smaller font. |
| Pseudo Mark | ANYTHING GOES ANYTHING GOES BEAUTY THAT LASTS A LIFETIME |
| Goods and Services | Vinyl flooring |
| Goods and Services | Carpets; Carpet tiles |
Classification Information
| International Class | 019 - Building materials (non-metallic); nonmetallic rigid pipes for building; asphalt, pitch and bitumen; nonmetallic transportable buildings; monuments, not of metal. |
| US Class Codes | 001, 012, 033, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, July 28, 2025 |
| Primary Code | 019 |
| First Use Anywhere Date | Wednesday, January 31, 2024 |
| First Use In Commerce Date | Wednesday, January 31, 2024 |
| International Class | 027 - Carpets, rugs, mats and matting, linoleum and other materials for covering existing floors; wall hangings (non-textile). |
| US Class Codes | 019, 020, 037, 042, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, July 28, 2025 |
| Primary Code | 027 |
| First Use Anywhere Date | Wednesday, January 31, 2024 |
| First Use In Commerce Date | Wednesday, January 31, 2024 |
Trademark Owner History
| Party Name | Columbia Insurance Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Omaha, NE 68102 |
| Party Name | Columbia Insurance Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Omaha, NE 68102 |
Trademark Events
| Event Date | Event Description |
| Monday, July 28, 2025 | NEW APPLICATION ENTERED |
| Monday, July 28, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, October 29, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, November 11, 2025 | ASSIGNED TO EXAMINER |
| Thursday, November 13, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 3, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 9, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 9, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
