AG ANYTHING GOES! BEAUTY THAT LASTS A LIFETIME Trademark
Trademark Overview
On Monday, July 28, 2025, a trademark application was filed for AG ANYTHING GOES! BEAUTY THAT LASTS A LIFETIME with the United States Patent and Trademark Office. The USPTO has given the AG ANYTHING GOES! BEAUTY THAT LASTS A LIFETIME trademark a serial number of 99306387. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Monday, July 28, 2025. This trademark is owned by Columbia Insurance Company. The AG ANYTHING GOES! BEAUTY THAT LASTS A LIFETIME trademark is filed in the Non-Metallic Building Material Products and Floor Covering Products categories with the following description:
Vinyl flooring
Carpets; Carpet tiles
General Information
| Serial Number | 99306387 |
| Word Mark | AG ANYTHING GOES! BEAUTY THAT LASTS A LIFETIME |
| Filing Date | Monday, July 28, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Monday, July 28, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Pseudo Mark | ANYTHING GOES ANYTHING GOES BEAUTY THAT LASTS A LIFETIME |
| Goods and Services | Vinyl flooring |
| Description of Mark | The mark consists of a stylized AG to the left of the words ANYTHING GOES! in a bolded font above the words BEAUTY THAT LASTS A LIFETIME in a smaller font. |
| Goods and Services | Carpets; Carpet tiles |
Classification Information
| International Class | 019 - Building materials (non-metallic); nonmetallic rigid pipes for building; asphalt, pitch and bitumen; nonmetallic transportable buildings; monuments, not of metal. |
| US Class Codes | 001, 012, 033, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, July 28, 2025 |
| Primary Code | 019 |
| First Use Anywhere Date | Wednesday, January 31, 2024 |
| First Use In Commerce Date | Wednesday, January 31, 2024 |
| International Class | 027 - Carpets, rugs, mats and matting, linoleum and other materials for covering existing floors; wall hangings (non-textile). |
| US Class Codes | 019, 020, 037, 042, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, July 28, 2025 |
| Primary Code | 027 |
| First Use Anywhere Date | Wednesday, January 31, 2024 |
| First Use In Commerce Date | Wednesday, January 31, 2024 |
Trademark Owner History
| Party Name | Columbia Insurance Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Omaha, NE 68102 |
Trademark Events
| Event Date | Event Description |
| Monday, July 28, 2025 | NEW APPLICATION ENTERED |
| Monday, July 28, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, October 29, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
