| Serial Number | 86046632 |
| Word Mark | AFP AD FRAUD PROTECTION |
| Filing Date | Friday, August 23, 2013 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, November 19, 2021 |
| Registration Number | 4718869 |
| Registration Date | Tuesday, April 14, 2015 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, August 19, 2014 |
| Indication of Colors claimed | The color(s) blue and gray is/are claimed as a feature of the mark. |
| Disclaimer with Predetermined Text | "AD FRAUD PROTECTION" |
| Description of Mark | The mark consists of the stylized wording "AD FRAUD PROTECTION" in gray font below the letters "AFP" in blue, all to the right of a blue three-dimensional shield, broken up with a line. White indicates transparent background and is not claimed as a feature of the mark. |
| Goods and Services | Digital advertisement targeting and optimization, website visitor identification and targeting marketing services; marketing services, namely, user conversion analysis services and user conversion optimization services; business monitoring and consulting services, namely, website analytic services to provide strategy and insight for the understanding and predicting of consumers, businesses, and market trends and actions; Business monitoring services, namely, inbound website traffic analytic services to provide details about user click traffic or visits to the web site; Inbound website lead generation services, namely, tracking and scoring potential customer leads generated from inbound website traffic and digital advertisements; Business monitoring services, namely, inbound website traffic monitoring services to provide details about user click traffic or visits to the web site, namely, identifying and reporting website traffic by internet protocol address, location and other digital identifier; Inbound internet protocol address correlation services for business purposes, namely, identifying, tracking, reporting, differentiating and correlating internet protocol addresses accessing a website with existing or potential customers and undesired website traffic; Marketing services, namely, displaying and reporting metrics as it relates to fraudulent clicks originated from search engines where ads are displayed for the purpose of generating inbound traffic; Marketing services, namely, internet protocol address exclusion and filtering services generated from paid search, search-engine-optimization, social media and any other means delivered to drive traffic |
| Goods and Services | website design services, search engine optimization services, search engine map location optimization services; Computer security services, namely, internet protocol address exclusion and filtering services, namely, blocking website access to selected internet protocol addresses, blocking selected internet protocol addresses from accessing websites through digital advertisements, and identifying and blocking customer leads generated from selected internet protocol addresses; Website traffic segregation services for computer security purposes, namely, identifying and excluding high bounce rate website traffic, time-limited website traffic, and low page view website traffic; Computer security services for competitor tracking purposes, namely, identifying, reporting and excluding website traffic emanating from competitors, competitors' internet protocol address, automated and malicious applications, and undesired sources |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, November 19, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, August 23, 2013 |
| First Use In Commerce Date | Friday, August 23, 2013 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, November 19, 2021 |
| Primary Code | 042 |
| First Use Anywhere Date | Friday, August 16, 2013 |
| First Use In Commerce Date | Friday, August 16, 2013 |
| Party Name | MADWIRE, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | FORT COLLINS, CO 80528 |
| Party Name | Madwire Media, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Loveland, CO 80537 |
| Party Name | Madwire Media, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Loveland, CO 80537 |
| Party Name | Madwire Media, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Loveland, CO 80537 |
| Event Date | Event Description |
| Friday, November 19, 2021 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, April 14, 2020 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, July 20, 2016 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, April 14, 2015 | REGISTERED-PRINCIPAL REGISTER |
| Monday, March 9, 2015 | CHANGES/CORRECTIONS AFTER PUB APPROVAL ENTERED |
| Friday, March 6, 2015 | ASSIGNED TO PETITION STAFF |
| Tuesday, March 3, 2015 | EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED |
| Friday, February 20, 2015 | TEAS POST PUBLICATION AMENDMENT RECEIVED |
| Thursday, September 11, 2014 | EXTENSION OF TIME TO OPPOSE RECEIVED |
| Tuesday, August 19, 2014 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 19, 2014 | PUBLISHED FOR OPPOSITION |
| Wednesday, July 30, 2014 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Saturday, July 12, 2014 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Saturday, July 12, 2014 | ASSIGNED TO LIE |
| Wednesday, June 25, 2014 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 25, 2014 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, June 25, 2014 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, June 25, 2014 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, June 25, 2014 | EXAMINERS AMENDMENT -WRITTEN |
| Saturday, June 7, 2014 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, June 6, 2014 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, June 6, 2014 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, March 3, 2014 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, March 3, 2014 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Saturday, December 7, 2013 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Saturday, December 7, 2013 | NON-FINAL ACTION E-MAILED |
| Saturday, December 7, 2013 | NON-FINAL ACTION WRITTEN |
| Wednesday, November 27, 2013 | ASSIGNED TO EXAMINER |
| Wednesday, September 4, 2013 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, September 3, 2013 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Tuesday, August 27, 2013 | NEW APPLICATION ENTERED IN TRAM |