AFFORDABLE JOY, DESIGNED FOR ALL. Trademark

Trademark Overview


On Tuesday, May 9, 2023, a trademark application was filed for AFFORDABLE JOY, DESIGNED FOR ALL. with the United States Patent and Trademark Office. The USPTO has given the AFFORDABLE JOY, DESIGNED FOR ALL. trademark a serial number of 97927755. The federal status of this trademark filing is NOTICE OF ALLOWANCE - ISSUED as of Tuesday, March 5, 2024. This trademark is owned by Target Brands, Inc.. The AFFORDABLE JOY, DESIGNED FOR ALL. trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, and Insurance & Financial Services categories with the following description:

Downloadable computer application software for mobile phones and downloadable computer software for mobile digital devices, namely, software for users to access coupons, incentive award program loyalty points, special offers, vouchers, savings and discount information; downloadable computer application software for mobile phones and downloadable computer software for mobile digital devices, namely, software for tracking of accumulated rewards points; downloadable computer application software for mobile phones and downloadable computer software for mobile digital devices, namely, software for allowing users to access and electronically download price information, price-comparison information, product information and product reviews; downloadable computer application software for mobile phones and downloadable computer software for mobile digital devices, namely, software that enables purchases of goods and services, that enables order fulfillment and shipment of goods on a regular, sem...

Financial services, namely, credit card and debit card transaction processing services, electronic cash transactions, and credit card and debit card payment processing services; stored value prepaid card services, namely, processing electronic payments made through prepaid cards; providing electronic payment services involving electronic processing and subsequent transmission of bill payment data for purchase of goods and services in-store, electronically or via the Internet, mobile phone or smart phone; charitable fundraising services

Retail department store and online retail department store services; promoting the sale of the goods and services of others through customer loyalty services and incentive programs for retail customers; promoting the use of credit and debit cards through customer loyalty and incentive programs for retail customers, namely, promoting the sale of goods and services of others by awarding purchase points for debit and credit card use; supermarkets; retail bakery shops; retail delicatessen services; retail liquor store services, namely, retail store services featuring alcoholic beverages, liquor, and spirits; retail optical store services; online supermarkets; online retail bakery shops; online retail delicatessen services; online retail liquor store services, namely, retail store services featuring alcoholic beverages, liquor, and spirits; online retail optical store services; business sourcing services, namely, business management services; procurement services for others in the nature of...
affordable joy, designed for all.

General Information


Serial Number97927755
Word MarkAFFORDABLE JOY, DESIGNED FOR ALL.
Filing DateTuesday, May 9, 2023
Status688 - NOTICE OF ALLOWANCE - ISSUED
Status DateTuesday, March 5, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 9, 2024

Trademark Statements


Goods and ServicesDownloadable computer application software for mobile phones and downloadable computer software for mobile digital devices, namely, software for users to access coupons, incentive award program loyalty points, special offers, vouchers, savings and discount information; downloadable computer application software for mobile phones and downloadable computer software for mobile digital devices, namely, software for tracking of accumulated rewards points; downloadable computer application software for mobile phones and downloadable computer software for mobile digital devices, namely, software for allowing users to access and electronically download price information, price-comparison information, product information and product reviews; downloadable computer application software for mobile phones and downloadable computer software for mobile digital devices, namely, software that enables purchases of goods and services, that enables order fulfillment and shipment of goods on a regular, semi-regular or one-time basis, and that enables electronic payments for purchase of goods and services
Goods and ServicesFinancial services, namely, credit card and debit card transaction processing services, electronic cash transactions, and credit card and debit card payment processing services; stored value prepaid card services, namely, processing electronic payments made through prepaid cards; providing electronic payment services involving electronic processing and subsequent transmission of bill payment data for purchase of goods and services in-store, electronically or via the Internet, mobile phone or smart phone; charitable fundraising services
Goods and ServicesRetail department store and online retail department store services; promoting the sale of the goods and services of others through customer loyalty services and incentive programs for retail customers; promoting the use of credit and debit cards through customer loyalty and incentive programs for retail customers, namely, promoting the sale of goods and services of others by awarding purchase points for debit and credit card use; supermarkets; retail bakery shops; retail delicatessen services; retail liquor store services, namely, retail store services featuring alcoholic beverages, liquor, and spirits; retail optical store services; online supermarkets; online retail bakery shops; online retail delicatessen services; online retail liquor store services, namely, retail store services featuring alcoholic beverages, liquor, and spirits; online retail optical store services; business sourcing services, namely, business management services; procurement services for others in the nature of purchasing apparel and clothing accessories, furniture, housewares, kitchenware, home decor, party supplies, stationery, plants and flowers, gear for outdoor activities, outdoor living and garden, small appliances, art supplies, personal care products, over the counter medicines, food and beverages, alcohol, tech accessories, audio-visual items, electronics, video games, movies, books, luggage, household storage, baby products, toys, and seasonal products in the nature of household goods and decorations and procuring contracts for others for the purchase of goods; export consultancy, namely, business consultancy relating to export, business organization consultancy services

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateWednesday, June 7, 2023
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 102, 101
Class Status Code6 - Active
Class Status DateWednesday, June 7, 2023
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, June 7, 2023
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameTarget Brands, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressMinneapolis, MN 55403

Party NameTarget Brands, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMinneapolis, MN 55403

Trademark Events


Event DateEvent Description
Tuesday, March 5, 2024NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, January 9, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 9, 2024PUBLISHED FOR OPPOSITION
Wednesday, December 20, 2023NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Monday, December 4, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, December 4, 2023EXAMINER'S AMENDMENT ENTERED
Monday, December 4, 2023NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, December 4, 2023EXAMINERS AMENDMENT E-MAILED
Monday, December 4, 2023EXAMINERS AMENDMENT -WRITTEN
Friday, December 1, 2023EXAMINER'S AMENDMENT ENTERED
Friday, December 1, 2023NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, December 1, 2023EXAMINERS AMENDMENT E-MAILED
Friday, December 1, 2023EXAMINERS AMENDMENT -WRITTEN
Friday, October 27, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, October 26, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, October 26, 2023TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, July 26, 2023NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, July 26, 2023NON-FINAL ACTION E-MAILED
Wednesday, July 26, 2023NON-FINAL ACTION WRITTEN
Monday, July 24, 2023ASSIGNED TO EXAMINER
Wednesday, June 7, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, May 12, 2023NEW APPLICATION ENTERED