| Serial Number | 87335264 |
| Word Mark | AFFINITY X |
| Filing Date | Tuesday, February 14, 2017 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Friday, September 22, 2023 |
| Registration Number | 5295919 |
| Registration Date | Tuesday, September 26, 2017 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 11, 2017 |
| Description of Mark | The mark consists of the word "AFFINITY" in white, block lettering followed by the letter "X" in larger font, formed by a number of triangles, each triangle having a different shade of color. The upper left portion of the letter "X" appears in shades of purple, the upper right portion in shades of orange, the lower right portion in shades of yellow, the lower left portion in shades of green, and one triangle in the center of the letter "X" appears in blue. The color black in the drawing represents outlining and is not a part of the mark. |
| Pseudo Mark | AFFINITY X |
| Indication of Colors claimed | The colors purple, green, orange, yellow, blue and white are claimed as a feature of the mark. |
| Goods and Services | advertising, marketing, and promoting the goods and services of others via digital and physical marketing services and graphic design services including providing website solutions and website templates, presentation templates, social media presence, email marketing, search engine marketing, search engine optimization, ratings and review management, marketing analytics, print ads, digital ads and video ads, vector artwork, logo creation, ad operations, ad trafficking, sales support, ad analytics, marketing collateral, business collateral documents, promotional items, pre-press services, image editing, pagination services; Advertising copywriting |
| Goods and Services | Graphic design services for website pages and logos; Providing a website featuring on-line non-downloadable software that enables users to perform workflow management for advertising and marketing campaigns |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 21, 2017 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, November 30, 2014 |
| First Use In Commerce Date | Sunday, November 30, 2014 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 21, 2017 |
| Primary Code | 042 |
| First Use Anywhere Date | Sunday, November 30, 2014 |
| First Use In Commerce Date | Sunday, November 30, 2014 |
| Party Name | Affinity Express, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Elgin, IL 60123 |
| Party Name | Affinity Express, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Elgin, IL 60123 |
| Party Name | Affinity Express, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Elgin, IL 60123 |
| Event Date | Event Description |
| Tuesday, May 9, 2017 | ASSIGNED TO EXAMINER |
| Friday, February 17, 2017 | NEW APPLICATION ENTERED |
| Tuesday, February 21, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, February 22, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, May 10, 2017 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, May 10, 2017 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, May 10, 2017 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, May 10, 2017 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, May 10, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 21, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 11, 2017 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 11, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 26, 2017 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, January 30, 2018 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, September 26, 2022 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, March 9, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, March 9, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, March 9, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, March 9, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, March 9, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, March 21, 2023 | TEAS SECTION 8 & 15 RECEIVED |
| Friday, September 22, 2023 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, September 22, 2023 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, September 22, 2023 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Wednesday, May 1, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, May 1, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, May 1, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |