| Serial Number | 90845002 |
| Word Mark | AFFINITIV |
| Filing Date | Friday, July 23, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, March 28, 2023 |
| Registration Number | 7013640 |
| Registration Date | Tuesday, March 28, 2023 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 22, 2022 |
| Pseudo Mark | AFFINITIVE |
| Goods and Services | Advertising services |
| Goods and Services | Providing temporary use of on-line non-downloadable software for use in conducting, managing, and measuring advertising for automotive manufacturers and automotive dealers |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 23, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, August 31, 2016 |
| First Use In Commerce Date | Wednesday, August 31, 2016 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, October 18, 2022 |
| Primary Code | 042 |
| First Use Anywhere Date | Wednesday, August 31, 2016 |
| First Use In Commerce Date | Wednesday, August 31, 2016 |
| Party Name | Affinitiv Service Software, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Chicago, IL 60606 |
| Party Name | Affinitiv Service Software, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Chicago, IL 60606 |
| Party Name | Affinitiv Service Software, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Chicago, IL 60606 |
| Event Date | Event Description |
| Thursday, September 23, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, July 27, 2021 | NEW APPLICATION ENTERED |
| Tuesday, April 19, 2022 | ASSIGNED TO EXAMINER |
| Tuesday, April 19, 2022 | NON-FINAL ACTION WRITTEN |
| Tuesday, April 19, 2022 | NON-FINAL ACTION E-MAILED |
| Tuesday, April 19, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, October 17, 2022 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, October 17, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, October 18, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, October 19, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, November 2, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 22, 2022 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 22, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 17, 2023 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Saturday, January 21, 2023 | TEAS STATEMENT OF USE RECEIVED |
| Saturday, January 21, 2023 | USE AMENDMENT FILED |
| Friday, February 17, 2023 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Saturday, February 18, 2023 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, February 23, 2023 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, February 24, 2023 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, March 28, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 28, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Friday, July 26, 2024 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |