| Serial Number | 99699653 |
| Word Mark | AFFECTIONATELY KNOWN |
| Filing Date | Thursday, March 12, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Thursday, March 12, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Digital marketing services for others, namely design of digital content for others, namely, web pages, websites and social media websites; Internet web site design, content management and development services; Internet consulting, namely advising owners and operating of web sites with respect to web site design, content and distribution of content; design services, namely designing brands and creating logos for others, creating corporate and brand identity for others, namely design of graphics, colours and typography, development and implementation of publicity, marketing, promotional and advertising materials for others, namely the development and implementation of typography and logos, brochures, signage, business cards, stationery and mailers; website programming and hosting, including content writing and management |
| Goods and Services | Computer speakers; earbud cases; headphones; laptop sleeves; phone cases; portable speakers; protective helmets for sports; stereo speakers; wireless speakers |
| Goods and Services | Beer glasses; beverage glassware; bottle openers; ceramic coasters; ceramic figurines; champagne flutes; clay sculptures; coasters of bamboo; coasters of cork; coasters of leather; coasters of metal; coasters of rubber; cocktail shakers; coffee tumblers; corkscrews; crystal figurines; decanters; drink coasters; fiberglass figurines; figurines made of china; figurines made of crystal; figurines made of earthenware; figurines of terra-cotta; glass coasters; glass figurines; ice buckets; leather coasters; mugs; plaques of porcelain, ceramic, earthenware and glass; plastic coasters; porcelain coasters; porcelain figurines; sculptures of fine china; sculptures of porcelain, ceramic, earthenware and glass; stained glass figurines; tumbler drinking glasses; water bottles; wine glasses; wine tumblers |
| Goods and Services | Entertainment services, namely, arranging and conducting personal appearances by a sports celebrity, musician, entertainer or personality; entertainment services in the nature of development, creation, production, distribution, and post-production of digital entertainment content blog posts, social media posts, audio and video clips, audio podcasts and audio-video podcasts, photographic images, music videos and musical recordings; community services, namely, community outreach programs in the nature of basketball training clinics, basketball games, competitions and events for youth which promote the importance of education, community awareness, community and to recognize and reward individuals who participate in these initiatives; entertainment and educational services, namely conducting and arranging basketball training clinics, basketball coaches' training clinics, basketball games, basketball competitions and basketball events; organization of special events in the field of sports, namely press conferences, personal appearances and autograph signing sessions by professional teams, players and coaches; educational services namely conducting training programs in the field of basketball; educational services, namely providing incentives and awards to youth organizations to demonstrate excellence in the field of sports; education services, namely providing information, education, mentorship and leadership development programs in the field of basketball; digital marketing services for others, namely publishing and distribution of digital content for others, namely, digital photographic images, digital brochures, digital flyers and digital magazines |
| Goods and Services | Creative marketing design services, namely developing and executing marketing strategy and marketing concepts for others; developing and designing advertising, marketing and promotional content for others in the field of social media; business consulting in the field of advertising and marketing; branding services, namely developing branding strategies and branding concepts for others; branding services, namely, consulting, development, management and marketing of brands for others; providing public relations and corporate communication services for others; advertising services, namely developing and implementing advertising strategies for others; advertising via electronic media and the Internet for others; production and distribution of advertisements for others; advertising copywriting services; advertising, marketing, and promotion services, namely, advertising the goods and services of others via electronic media and specifically the Internet; production, post-production, recording, editing and distribution of electronically transmitted video clips for others for advertising purposes; digital marketing services for others, namely, the development of website advertising, display advertising, mobile application advertising, social media advertising, and placement of advertising on third party websites; digital marketing services for others, namely, developing e-mail and text message advertising campaign strategies, e-mail and text message copywriting and editing, e-mail and text message advertising analysis and analytics services; digital marketing services for others, namely online reputation management for others; digital marketing services for others, namely publishing multimedia content, namely advertisements, video advertisements, blog posts, social media posts, audio and video clips, audio podcasts and audio-video podcasts, photographic images, music videos and musical recordings on third party websites; Search engine optimization services and advising on optimizing exposure of digital marketing to viewers; digital marketing services for others, namely publishing and distribution of digital content for others, namely, digital flyers, native advertising articles, native advertising videos, streaming advertisements on websites and advertising emails; charitable services, namely organizing and conducting volunteer programs and community service projects; entertainment services in the nature of development, creation, production, distribution, and post-production of digital entertainment content, namely advertisements and video advertisements for others; event planning and management for marketing, branding, promoting and advertising the goods and services of others, namely planning and managing basketball training clinics, basketball games, and basketball competitions sponsored by third parties for the marketing, branding, promotion and advertising of their goods and services; marketing, promotional and advertising materials for others, namely the development and implementation of brand names and slogans; technical support services, namely search engine optimization for website searches, namely website traffic optimization for the purposes of sales promotion for others; Online retail store services for footwear, headwear, clothing, backpacks, and fashion accessories; retail clothing store services; retail clothing store services for footwear, headwear, clothing, backpacks, and fashion accessories |
| Goods and Services | Athletic footwear; athletic tops; bandeau tops; bathing suits; beach footwear; belts; caps; cardigans; casual footwear; coats; crop tops; dresses; fleece tops; hats; hooded sweatshirts; hooded tops; jackets; jeans; jerseys; knit tops; knitted tops; overcoats; pants; polo knit tops; pullovers; rain coats; scarfs; shawls; shirts; short-sleeve shirts; shorts; skirts; socks; sports jerseys; sweat tops; sweaters; sweatpants; sweatshirts; t-shirts; tank tops; ties; toques; tracksuit tops; trousers; tube tops; underwear; underwear tops; vest tops; women's tops, namely, camis; woven tops; yoga tops |
| Goods and Services | Art prints; cartoon prints; color prints; decals; graphic prints; greeting cards; lenticular prints; lithographic prints; notebooks; paper; pencils; pens; photographic prints; planners for stationery use; posters; stickers |
| Goods and Services | Bags specially adapted for sports equipment; balls for sports; baseball bases; baseball gloves; basketball hoops; basketball nets; basketball rims; bats for games; billiard balls; billiard cues; billiard tables; bowling balls; bowling pins; boxing gloves; chalk for billiard cues; curling brooms; curling stones; dart boards; darts; football pads; golf bag carts; golf bag covers; golf bags with or without wheels; golf club grips; golf club head covers; golf clubs; golf divot repair tools; golf gloves; golf putters; golf tees; hockey pucks; hockey sticks; nets for sports; pickleball paddles; punching bags; skipping ropes; tennis balls; tennis racquets |
| Goods and Services | Backpacks; carry-all bags; clutch handbags; clutch purses; cosmetic bags sold empty; duffel bags; gym bags; handbags; luggage; purses; tote bags; wallets |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, March 12, 2026 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, March 12, 2026 |
| Primary Code | 016 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery. |
| US Class Codes | 001, 002, 003, 022, 041 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, March 12, 2026 |
| Primary Code | 018 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes. |
| US Class Codes | 002, 013, 023, 029, 030, 033, 040, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, March 12, 2026 |
| Primary Code | 021 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, March 12, 2026 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. |
| US Class Codes | 022, 023, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, March 12, 2026 |
| Primary Code | 028 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, March 12, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, March 12, 2026 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, March 12, 2026 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Affectionately Known Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Toronto, ON M4M2E6 CA |
| Event Date | Event Description |
| Thursday, March 12, 2026 | NEW APPLICATION ENTERED |
| Thursday, March 12, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, March 12, 2026 | APPLICATION FILING RECEIPT MAILED |