| Serial Number | 79339916 |
| Word Mark | AEGON LIVE YOUR BEST LIFE |
| Filing Date | Friday, February 4, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, June 6, 2023 |
| Registration Number | 7070765 |
| Registration Date | Tuesday, June 6, 2023 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 21, 2023 |
| Goods and Services | Banking services, financial services, consultancy and information, namely, namely, providing financial consultation and information, financial investment brokerage services; insurance brokerage, including pension insurance; financial investment brokerage for the aforesaid services; financial advice in the field of pensions; financial consultancy relating to matters of planning, analysis, policy and organization; financial investigations in the nature of financial research, appraisals in responding to calls for tenders, evaluations, financial consulting services, namely, expert analysis in finance and financial information; conducting financial feasibility studies; fiscal valuation; charitable fundraising and grant raising in the nature of providing grants for financial security and education; Financial investment brokerage in the acquisition, disposal and management of assets, as well as in the management of pension and annuity obligations; Financial services, namely, wealth management services; securities banking services; Securities brokerage in the purchase, sale and placement of bonds, shares, securities and other similar securities; Financial investment brokerage and investment of capital and funds; financial and monetary services of investment companies and funds, namely, Financial investment brokerage services, wealth management services, Monetary exchange operations, Administering monetary charitable contributions for good causes; consultancy and advisory services relating to all the aforesaid services; assurance services, namely, guarantee assurance underwriting; financing services of sales credits; Factoring agencies, namely, credit risk insurance; credit card issuing; debt collection; financing services; Financial consultancy in the field of commercial lending; financial investigation in the nature of credit inquiry regarding creditworthiness; real estate and property management services in the nature of real estate services, namely, rental, brokerage, management of commercial property, offices and office space; real estate and mortgage brokerage; hire-purchase financing; valuation of real estate |
| Goods and Services | Advisory, consultancy and information services relating to commercial business management; collection of business information and data into computer databases; administrative services in the nature of data processing of financial information and data; business organization feasibility studies and business management feasibility studies and the preparation of business reports thereon; business administration services; administrative services, namely, Business administration assistance; economic forecasting services, whether or not based on analysis, on business and finance; market analysis, research and study, also in the financial sector; information and consultancy relating to the aforesaid services, including via the internet; advertising services; business management; advertising mediation, namely, mediation of advertising; business economics advice, namely, providing economic consultation in the field of insurance; lobbying services for commercial purposes to monitor the commercial interests of third parties; business management assistance; accountancy in the context of auditing insurance and financial companies; business management consultancy |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, May 9, 2022 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, May 9, 2022 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Aegon Ltd |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | NL |
| Party Name | Aegon N.V. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | NL |
| Party Name | Aegon N.V. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | NL |
| Party Name | Aegon N.V. |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 99 - Other |
| Address | NL |
| Party Name | AEGON Nederland N.V. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 26 - NOT AVAILABLE |
| Address | NL |
| Event Date | Event Description |
| Monday, November 21, 2022 | NON-FINAL ACTION WRITTEN |
| Thursday, May 5, 2022 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Monday, May 9, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, May 13, 2022 | APPLICATION FILING RECEIPT MAILED |
| Thursday, November 17, 2022 | ASSIGNED TO EXAMINER |
| Tuesday, November 22, 2022 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Saturday, January 14, 2023 | CHANGE OF OWNER RECEIVED FROM IB |
| Wednesday, January 25, 2023 | REFUSAL PROCESSED BY MPU |
| Thursday, January 26, 2023 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Thursday, February 9, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, February 9, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, February 10, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, February 13, 2023 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, February 13, 2023 | EXAMINERS AMENDMENT E-MAILED |
| Monday, February 13, 2023 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, February 13, 2023 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, February 14, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, February 14, 2023 | REFUSAL PROCESSED BY IB |
| Wednesday, March 1, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 21, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 6, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, March 21, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 6, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, September 6, 2023 | FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB |
| Monday, September 11, 2023 | FINAL DISPOSITION PROCESSED |
| Monday, September 11, 2023 | FINAL DISPOSITION NOTICE SENT TO IB |
| Wednesday, October 4, 2023 | FINAL DECISION TRANSACTION PROCESSED BY IB |
| Sunday, December 24, 2023 | NEW REPRESENTATIVE AT IB RECEIVED |
| Saturday, June 22, 2024 | CHANGE OF NAME/ADDRESS REC'D FROM IB |
| Thursday, July 10, 2025 | CHANGE OF NAME/ADDRESS REC'D FROM IB |