| Serial Number | 85908591 |
| Word Mark | ADVERTISING SHOULD BE A DEVICEFUL EXPERIENCE |
| Filing Date | Thursday, April 18, 2013 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, February 26, 2021 |
| Registration Number | 4573365 |
| Registration Date | Tuesday, July 22, 2014 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 10, 2013 |
| Goods and Services | Advertising, promotion, and marketing services in the nature of collecting, analyzing and providing consumer behavior data to brand marketers and advertisers for optimizing advertising and marketing campaigns directed to users of multiscreen technology, namely, televisions, smart-phones, computers, tablet computers and mobile computing devices; analysis of advertising response; marketing services, namely, consumer marketing research; marketing research services; marketing services, namely, conducting consumer tracking behavior research and consumer trend analysis; consumer research |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, February 26, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, March 1, 2013 |
| First Use In Commerce Date | Friday, March 1, 2013 |
| Party Name | ZETA GLOBAL HOLDINGS CORP. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10016 |
| Party Name | COLLECTIVE, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10013 |
| Party Name | COLLECTIVE, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10016 |
| Party Name | COLLECTIVE, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10016 |
| Event Date | Event Description |
| Monday, April 22, 2013 | NEW APPLICATION ENTERED |
| Friday, August 2, 2013 | ASSIGNED TO EXAMINER |
| Saturday, August 3, 2013 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 21, 2013 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 10, 2013 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 10, 2013 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Monday, June 2, 2014 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, June 12, 2014 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, April 25, 2013 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, November 5, 2013 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, May 5, 2014 | TEAS STATEMENT OF USE RECEIVED |
| Monday, May 5, 2014 | USE AMENDMENT FILED |
| Wednesday, June 4, 2014 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, June 17, 2014 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, July 22, 2014 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, May 27, 2015 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, May 27, 2015 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, June 10, 2016 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Friday, June 10, 2016 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Sunday, February 18, 2018 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED |
| Sunday, February 18, 2018 | WITHDRAWAL OF ATTORNEY GRANTED |
| Wednesday, February 10, 2021 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Friday, February 26, 2021 | CANCELLED SEC. 8 (6-YR) |
| Wednesday, December 4, 2019 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, September 18, 2024 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |