| Serial Number | 90081308 |
| Word Mark | ADVENTURE CLUB |
| Filing Date | Wednesday, July 29, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, October 26, 2021 |
| Registration Number | 6533674 |
| Registration Date | Tuesday, October 26, 2021 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 10, 2021 |
| Goods and Services | Issuing loyalty rewards cards, namely, promoting convenience store goods and services by means of the issuance of loyalty rewards cards; Providing consumer reward cards, namely, providing incentive award programs for convenience store customers by means of the issuance of loyalty rewards cards; Providing consumer rewards programs, namely, providing incentive award programs for convenience store customers by means of the distribution of stored value cards; Providing frequent buyer rewards programs, namely, providing incentive award programs for convenience store customers by means of the distribution of stored value loyalty rewards cards; Providing incentive rewards programs for the purpose of promoting and rewarding loyalty, namely, providing incentive award programs for convenience store customers by means of the issuance of loyalty rewards cards; Arranging and conducting incentive reward programs to promote the sale of gasoline and food; Providing incentive award programs for customers for the purpose of promoting and rewarding loyalty, namely, providing incentive award programs for convenience store customers through the distribution of loyalty rewards cards; Issuing magnetically encoded loyalty reward cards for use in connection with transactions by customers, namely, promoting convenience store goods and services by means of the issuance of loyalty rewards cards |
| Goods and Services | Loyalty rewards cards being magnetically encoded stored value cards; Magnetically encoded consumer rewards cards; Magnetically encoded loyalty rewards cards |
| NOT AVAILABLE | "CLUB" |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 27, 2020 |
| Primary Code | 009 |
| First Use Anywhere Date | Friday, July 31, 2015 |
| First Use In Commerce Date | Friday, July 31, 2015 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 27, 2020 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, July 31, 2015 |
| First Use In Commerce Date | Friday, July 31, 2015 |
| Party Name | MAVERIK, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | SALT LAKE CITY, UT 84111 |
| Party Name | Maverik, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Salt Lake City, UT 84111 |
| Party Name | Maverik, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Salt Lake City, UT 84111 |
| Party Name | Maverik, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Salt Lake City, UT 84111 |
| Event Date | Event Description |
| Saturday, August 1, 2020 | NEW APPLICATION ENTERED |
| Thursday, August 27, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, November 17, 2020 | ASSIGNED TO EXAMINER |
| Tuesday, November 17, 2020 | NON-FINAL ACTION WRITTEN |
| Tuesday, November 17, 2020 | NON-FINAL ACTION E-MAILED |
| Tuesday, November 17, 2020 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, May 17, 2021 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, May 17, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, May 18, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, July 2, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 21, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 10, 2021 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 10, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Wednesday, October 6, 2021 | ASSIGNED TO EXAMINER |
| Tuesday, October 26, 2021 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, July 12, 2023 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Monday, December 1, 2025 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Monday, December 1, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |