| Serial Number | 88080903 |
| Word Mark | ADVANTEDGE ANALYTICS |
| Filing Date | Thursday, August 16, 2018 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 24, 2019 |
| Registration Number | 5865735 |
| Registration Date | Tuesday, September 24, 2019 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 9, 2019 |
| Indication of Colors claimed | The color(s) blue and black is/are claimed as a feature of the mark. |
| Disclaimer with Predetermined Text | "ANALYTICS" |
| Description of Mark | The mark consists of the stylized wording "ADVANTEDGE ANALYTICS" placed above a solid horizontal line. The wording "ADVANTEDGE" is in black. The wording "ANALYTICS" and the solid horizontal line are in blue. |
| Goods and Services | Business information and advisory services for the financial services industry, namely, providing data analysis, reporting, strategy and consulting services, and business research and data analysis services; collecting, compiling and analyzing business data and information; systematization of data in computer databases; marketing and promotion services; developing, coordinating and executing marketing and promotional campaigns in the financial services industry; consumer strategy business consulting in the fields of marketing, sales, operation, and product design particularly specializing in the use of analytic models for the understanding and predicting of consumer, business, and market trends and actions; business management consulting with relation to strategy, marketing, sales, operation, and product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; business consultation services in the field of company, business sector and industry data and research; business advice on the analysis of consumer behavior and needs provided with the help of sensory, quality and quantity-related data; providing business intelligence services in the financial services industry; market and competitive intelligence services; providing demand creation and lead generation activities and services, all of the foregoing services directed towards the financial services industry |
| Goods and Services | Financial analysis services in the field of consumer financial behavior for the financial services industry; financial analysis, namely, compiling and analyzing statistics, data and other sources of information for the financial services industry |
| Goods and Services | Providing group coaching, in-person learning forums, workshops and seminars in the financial services industry to financial service providers in the field of data analytics |
| Goods and Services | Software as a service (SaaS) provider featuring software in the field of the financial services industry for financial data integration, extraction, ingestion, management, governance and warehousing; software as a service (SaaS) services featuring software for use in data integration, data transformation, data quality management, big data and data analytics, data management, and data governance, and technical software consulting related thereto; providing temporary use of non-downloadable cloud-based software for use in data integration, data transformation, data quality management, big data and data analytics, data management, and data governance, and technical software consulting related thereto; data warehousing; computer modeling and data modeling in the nature of the design of computer databases; data mining, namely, data conversion of electronic information, data normalization in the nature of modification and reconstruction of database systems for others, data integration in the nature of integration of computer databases for others, data modeling in the nature of the design of computer databases, predictive computer modeling and IT reporting on the performance and functioning of websites of others; data automation and collection service using proprietary software to evaluate, analyze and collect service data; electronic data storage; design of information graphics and data visualization materials being multidisciplinary visual design services; consulting, configuring and customization of software for financial data integration, reporting, analytics, and business intelligence; data mining in the field of consumer financial behavior for the financial services industry; all of the foregoing services directed towards the financial services industry |
| Pseudo Mark | ADVANTAGE ANALYTICS |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, August 25, 2018 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, May 31, 2017 |
| First Use In Commerce Date | Wednesday, May 31, 2017 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, August 25, 2018 |
| Primary Code | 036 |
| First Use Anywhere Date | Wednesday, May 31, 2017 |
| First Use In Commerce Date | Wednesday, May 31, 2017 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, August 25, 2018 |
| Primary Code | 041 |
| First Use Anywhere Date | Wednesday, May 31, 2017 |
| First Use In Commerce Date | Wednesday, May 31, 2017 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, August 25, 2018 |
| Primary Code | 042 |
| First Use Anywhere Date | Wednesday, May 31, 2017 |
| First Use In Commerce Date | Wednesday, May 31, 2017 |
| Party Name | CMFG Life Insurance Company |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Madison, WI 53705 |
| Party Name | CMFG Life Insurance Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Madison, WI 53705 |
| Party Name | CMFG Life Insurance Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Madison, WI 53705 |
| Event Date | Event Description |
| Tuesday, September 24, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 9, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 9, 2019 | PUBLISHED FOR OPPOSITION |
| Wednesday, June 19, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, May 31, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, May 31, 2019 | EXAMINER'S AMENDMENT ENTERED |
| Friday, May 31, 2019 | ASSIGNED TO LIE |
| Friday, May 31, 2019 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, May 31, 2019 | EXAMINERS AMENDMENT E-MAILED |
| Friday, May 31, 2019 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, March 8, 2019 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Friday, March 8, 2019 | FINAL REFUSAL E-MAILED |
| Friday, March 8, 2019 | FINAL REFUSAL WRITTEN |
| Wednesday, February 13, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, February 13, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, February 13, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, October 26, 2018 | NOTIFICATION OF PRIORITY ACTION E-MAILED |
| Friday, October 26, 2018 | PRIORITY ACTION E-MAILED |
| Friday, October 26, 2018 | PRIORITY ACTION WRITTEN |
| Wednesday, October 17, 2018 | ASSIGNED TO EXAMINER |
| Tuesday, August 28, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Saturday, August 25, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Monday, August 20, 2018 | NEW APPLICATION ENTERED IN TRAM |