| Serial Number | 88189968 |
| Word Mark | ADVANTASURE |
| Filing Date | Monday, November 12, 2018 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, November 19, 2019 |
| Registration Number | 5916469 |
| Registration Date | Tuesday, November 19, 2019 |
| Mark Drawing | 5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, April 30, 2019 |
| Description of Mark | The mark consists of the word "ADVANTASURE" in block text, with the letter "V" having a longer right-hand leg which extends upwardly above the rest of the letters, and the adjacent "A" having the identical, but inverted, appearance, so that the left-hand leg of the "A" extends downwardly below the rest of the letters. |
| Pseudo Mark | ADVANTAGE SURE |
| Goods and Services | Health insurance claims processing and claims administration services |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Business consulting services in the health care industry; providing business analysis of health care policies, insurance reimbursement policies, and product cost-effectiveness to others in the field of Medicare Advantage programs |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 29, 2018 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, December 11, 2018 |
| First Use In Commerce Date | Tuesday, December 11, 2018 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, March 4, 2019 |
| Primary Code | 036 |
| First Use Anywhere Date | Tuesday, December 11, 2018 |
| First Use In Commerce Date | Tuesday, December 11, 2018 |
| Party Name | Blue Cross Blue Shield of Michigan Mutual Insurance Company |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Detroit, MI 48226 |
| Party Name | Blue Cross Blue Shield of Michigan Mutual Insurance Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Detroit, MI 48226 |
| Party Name | Blue Cross Blue Shield of Michigan Mutual Insurance Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Detroit, MI 48226 |
| Event Date | Event Description |
| Wednesday, April 19, 2023 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, November 19, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 15, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Saturday, October 12, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Monday, August 19, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, July 23, 2019 | USE AMENDMENT FILED |
| Monday, August 19, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, July 23, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, June 25, 2019 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, April 30, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 30, 2019 | PUBLISHED FOR OPPOSITION |
| Wednesday, April 10, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, March 25, 2019 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Saturday, March 23, 2019 | ASSIGNED TO LIE |
| Monday, March 4, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, March 4, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Sunday, March 3, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Sunday, March 3, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, December 31, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, December 31, 2018 | NON-FINAL ACTION E-MAILED |
| Monday, December 31, 2018 | NON-FINAL ACTION WRITTEN |
| Monday, December 31, 2018 | ASSIGNED TO EXAMINER |
| Thursday, November 29, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, November 15, 2018 | NEW APPLICATION ENTERED |