| Serial Number | 74166002 |
| Word Mark | AD*VANTAGE/ACT |
| Filing Date | Monday, May 13, 1991 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, February 19, 2016 |
| Registration Number | 1830524 |
| Registration Date | Tuesday, April 12, 1994 |
| Mark Drawing | 5S05 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, January 18, 1994 |
| Goods and Services | marketing analysis services; namely evaluation of advertising and marketing |
| Pseudo Mark | advantage act |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, February 19, 2016 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, January 22, 1991 |
| First Use In Commerce Date | Tuesday, January 22, 1991 |
| Party Name | MSW RESEARCH, INC. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | NEW HYDE PARK, NY 11042 |
| Party Name | MSW GROUP, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | GREAT NECK, NY 11021 |
| Party Name | McCOLLUM SPIELMAN CO., INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Great Neck, NY 11021 |
| Party Name | McCOLLUM SPIELMAN CO., INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Great Neck, NY 11021 |
| Party Name | McCOLLUM SPIELMAN CO., INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Great Neck, NY 11021 |
| Event Date | Event Description |
| Friday, February 19, 2016 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Wednesday, January 16, 2008 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, August 24, 2007 | CASE FILE IN TICRS |
| Monday, May 24, 2004 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Monday, May 24, 2004 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Thursday, March 25, 2004 | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED |
| Thursday, March 25, 2004 | TEAS SECTION 8 & 9 RECEIVED |
| Thursday, July 27, 2000 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, March 24, 2000 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Tuesday, April 12, 1994 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, January 18, 1994 | PUBLISHED FOR OPPOSITION |
| Friday, December 17, 1993 | NOTICE OF PUBLICATION |
| Wednesday, October 27, 1993 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, October 21, 1993 | JURISDICTION RESTORED TO EXAMINING ATTORNEY |
| Tuesday, October 19, 1993 | EX PARTE APPEAL-REFUSAL REVERSED |
| Tuesday, June 1, 1993 | EXAMINERS STATEMENT MAILED |
| Wednesday, December 16, 1992 | EX PARTE APPEAL-INSTITUTED |
| Thursday, May 7, 1992 | FINAL REFUSAL MAILED |
| Monday, February 3, 1992 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, September 9, 1991 | NON-FINAL ACTION MAILED |
| Thursday, July 25, 1991 | ASSIGNED TO EXAMINER |