ADVANTAGE BLUE Trademark

Trademark Overview


On Wednesday, November 2, 1994, a trademark application was filed for ADVANTAGE BLUE with the United States Patent and Trademark Office. The USPTO has given the ADVANTAGE BLUE trademark a serial number of 74594031. The federal status of this trademark filing is REGISTERED AND RENEWED as of Monday, November 14, 2016. This trademark is owned by Blue Cross and Blue Shield Association. The ADVANTAGE BLUE trademark is filed in the Paper & Printed Material Products category with the following description:

educational books, [ newsletters, ] provider directories, printed forms, [ and notebooks ] for all use in healthcare and wellness
advantage blue

General Information


Serial Number74594031
Word MarkADVANTAGE BLUE
Filing DateWednesday, November 2, 1994
Status800 - REGISTERED AND RENEWED
Status DateMonday, November 14, 2016
Registration Number2002209
Registration DateTuesday, September 24, 1996
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, February 6, 1996

Trademark Statements


Goods and Serviceseducational books, [ newsletters, ] provider directories, printed forms, [ and notebooks ] for all use in healthcare and wellness

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateWednesday, February 22, 1995
Primary Code016
First Use Anywhere DateThursday, March 25, 1993
First Use In Commerce DateThursday, March 25, 1993

Trademark Owner History


Party NameBlue Cross and Blue Shield Association
Party Type30 - Original Registrant
Legal Entity Type54 - NOT AVAILABLE
AddressChicago, IL 60601

Party NameBlue Cross and Blue Shield Association
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressChicago, IL 60611

Party NameBlue Cross and Blue Shield Association
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressChicago, IL 60611

Trademark Events


Event DateEvent Description
Thursday, January 11, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, January 11, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, January 11, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, January 11, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, January 11, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, October 30, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, October 30, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, April 12, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, April 12, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, November 14, 2016NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Monday, November 14, 2016REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Monday, November 14, 2016REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, November 14, 2016CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, September 1, 2016TEAS SECTION 8 & 9 RECEIVED
Thursday, September 1, 2016TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, September 24, 2015COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, July 12, 2006REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Wednesday, July 12, 2006REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, July 10, 2006ASSIGNED TO PARALEGAL
Wednesday, June 28, 2006CASE FILE IN TICRS
Monday, April 10, 2006REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Monday, April 10, 2006TEAS SECTION 8 & 9 RECEIVED
Thursday, June 13, 2002TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, May 15, 2002REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, March 14, 2002REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Tuesday, September 24, 1996REGISTERED-PRINCIPAL REGISTER
Thursday, February 22, 1996EXTENSION OF TIME TO OPPOSE RECEIVED
Tuesday, February 6, 1996PUBLISHED FOR OPPOSITION
Friday, January 5, 1996NOTICE OF PUBLICATION
Thursday, December 7, 1995APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, October 25, 1995CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, May 15, 1995NON-FINAL ACTION MAILED
Thursday, April 20, 1995ASSIGNED TO EXAMINER
Monday, April 10, 1995ASSIGNED TO EXAMINER
Tuesday, March 28, 1995ASSIGNED TO EXAMINER
Tuesday, March 21, 1995ASSIGNED TO EXAMINER