ADVANTAGE BLUE Trademark

Trademark Overview


On Wednesday, November 2, 1994, a trademark application was filed for ADVANTAGE BLUE with the United States Patent and Trademark Office. The USPTO has given the ADVANTAGE BLUE trademark a serial number of 74593925. The federal status of this trademark filing is REGISTERED AND RENEWED as of Wednesday, February 3, 2016. This trademark is owned by Blue Cross and Blue Shield Association. The ADVANTAGE BLUE trademark is filed in the Insurance & Financial Services category with the following description:

prepaid financing and administration of medical, hospital and health related services rendered through a point of service program, namely physician services, dental services, hospital services, health treatment services and physical, vocational and respiratory therapy services
advantage blue

General Information


Serial Number74593925
Word MarkADVANTAGE BLUE
Filing DateWednesday, November 2, 1994
Status800 - REGISTERED AND RENEWED
Status DateWednesday, February 3, 2016
Registration Number1955937
Registration DateTuesday, February 13, 1996
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, November 7, 1995

Trademark Statements


Goods and Servicesprepaid financing and administration of medical, hospital and health related services rendered through a point of service program, namely physician services, dental services, hospital services, health treatment services and physical, vocational and respiratory therapy services

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, February 21, 1995
Primary Code036
First Use Anywhere DateThursday, March 25, 1993
First Use In Commerce DateThursday, March 25, 1993

Trademark Owner History


Party NameBlue Cross and Blue Shield Association
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressChicago, IL 60601

Party NameBlue Cross and Blue Shield Association
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressChicago, IL 60611

Party NameBlue Cross and Blue Shield Association
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressChicago, IL 60611

Trademark Events


Event DateEvent Description
Thursday, January 11, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, January 11, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, January 11, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, January 11, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, January 11, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, October 30, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, October 30, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, April 12, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, April 12, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, February 3, 2016NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Wednesday, February 3, 2016REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Wednesday, February 3, 2016REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, February 1, 2016TEAS SECTION 8 & 9 RECEIVED
Friday, February 13, 2015COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, May 27, 2011CASE FILE IN TICRS
Monday, May 2, 2011CASE FILE IN TICRS
Saturday, March 18, 2006REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Saturday, March 18, 2006REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Saturday, March 18, 2006ASSIGNED TO PARALEGAL
Friday, November 11, 2005REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Friday, November 11, 2005TEAS SECTION 8 & 9 RECEIVED
Thursday, June 13, 2002TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, December 12, 2001REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, November 9, 2001REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Tuesday, February 13, 1996REGISTERED-PRINCIPAL REGISTER
Tuesday, November 7, 1995PUBLISHED FOR OPPOSITION
Friday, October 6, 1995NOTICE OF PUBLICATION
Thursday, August 10, 1995APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, June 23, 1995CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, May 15, 1995NON-FINAL ACTION MAILED
Thursday, May 11, 1995PREVIOUS ALLOWANCE COUNT WITHDRAWN
Thursday, April 13, 1995APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, April 10, 1995ASSIGNED TO EXAMINER