| Serial Number | 87601055 |
| Word Mark | ADVANTAGE |
| Filing Date | Friday, September 8, 2017 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Friday, August 4, 2023 |
| Registration Number | 5392074 |
| Registration Date | Tuesday, January 30, 2018 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 14, 2017 |
| Description of Mark | The mark consists of the word "Advantage" in which the letter "A" is formed by a red chevron-shaped portion overlying a back triangular portion, and the "dvantage" portion is in black stylized lower-case letters. |
| Indication of Colors claimed | The color(s) black and red is/are claimed as a feature of the mark. |
| Goods and Services | Software as a service (SAAS) services featuring software for GPS tracking of vehicles that serve as loan collateral for automotive lenders and dealerships |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 14, 2017 |
| Primary Code | 042 |
| First Use Anywhere Date | Wednesday, September 6, 2017 |
| First Use In Commerce Date | Wednesday, September 6, 2017 |
| Party Name | Procon Analytics, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Irvine, CA 92614 |
| Party Name | Procon Analytics, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Irvine, CA 92614 |
| Party Name | Procon Analytics, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Irvine, CA 92614 |
| Event Date | Event Description |
| Thursday, September 14, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, October 4, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, September 12, 2017 | NEW APPLICATION ENTERED |
| Friday, September 15, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, October 2, 2017 | ASSIGNED TO EXAMINER |
| Tuesday, January 30, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, October 25, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 14, 2017 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 14, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Monday, January 30, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, February 7, 2023 | TEAS SECTION 8 & 15 RECEIVED |
| Friday, August 4, 2023 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, August 4, 2023 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, August 4, 2023 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Wednesday, September 18, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, September 18, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, September 18, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, September 18, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, September 18, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |