| Serial Number | 85978450 |
| Word Mark | ADVANTAGE |
| Filing Date | Wednesday, May 11, 2011 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, October 27, 2023 |
| Registration Number | 4322278 |
| Registration Date | Tuesday, April 16, 2013 |
| Mark Drawing | 5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, July 19, 2011 |
| Description of Mark | The mark consists of the word "ADVANTAGE" in lowercase letters, with the letters on top of each other, the "A"'s in light green, the "D" in orange, the "V and "E" in blue, the "N" in dark green, the "T" in red, and the "G" in purple. |
| Goods and Services | Books in the field of math, science, history, computers, technology, business, economics, government, law, sociology, popular culture, English grammar, English writing, foreign languages, art, literature, continents, countries, states, geology, geography, astronomy, health, medicine, environment, animals, plants, people, life and parenting skills, self- and personal improvement, and personal coaching |
| Indication of Colors claimed | The color(s) light green, dark green, orange, blue, red, and purple is/are claimed as a feature of the mark. |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 27, 2023 |
| Primary Code | 016 |
| First Use Anywhere Date | Monday, March 12, 2012 |
| First Use In Commerce Date | Monday, March 12, 2012 |
| Party Name | SOUTHWESTERN ADVANTAGE, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | NASHVILLE, TN 37214 |
| Party Name | Southwestern/Great American, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Nashville, TN 37214 |
| Party Name | Southwestern/Great American, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Nashville, TN 37214 |
| Party Name | Southwestern/Great American, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Nashville, TN 37214 |
| Event Date | Event Description |
| Friday, October 27, 2023 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Saturday, April 16, 2022 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Saturday, June 1, 2019 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Saturday, June 1, 2019 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Saturday, June 1, 2019 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, April 16, 2019 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, April 16, 2018 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, September 25, 2013 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, April 16, 2013 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 12, 2013 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Saturday, March 9, 2013 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Thursday, March 7, 2013 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, February 12, 2013 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, February 11, 2013 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, October 16, 2012 | USE AMENDMENT FILED |
| Monday, February 11, 2013 | DIVISIONAL PROCESSING COMPLETE |
| Monday, December 3, 2012 | DIVISIONAL REQUEST RECEIVED |
| Monday, February 11, 2013 | SOU EXTENSION 2 GRANTED |
| Thursday, September 13, 2012 | SOU EXTENSION 2 FILED |
| Friday, February 8, 2013 | NOTICE OF REVIVAL - E-MAILED |
| Friday, February 8, 2013 | PETITION GRANTED - EXTENSION REQUEST FILED |
| Thursday, January 31, 2013 | FAX RECEIVED |
| Monday, December 3, 2012 | FAX RECEIVED |
| Wednesday, October 17, 2012 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, October 16, 2012 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, October 16, 2012 | SOU EXTENSION RECEIVED WITH TEAS PETITION |
| Tuesday, October 16, 2012 | TEAS PETITION TO REVIVE RECEIVED |
| Monday, October 15, 2012 | ABANDONMENT NOTICE MAILED - NO USE STATEMENT FILED |
| Monday, October 15, 2012 | ABANDONMENT - NO USE STATEMENT FILED |
| Wednesday, March 14, 2012 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, March 12, 2012 | SOU EXTENSION 1 GRANTED |
| Monday, March 12, 2012 | SOU EXTENSION 1 FILED |
| Monday, March 12, 2012 | SOU TEAS EXTENSION RECEIVED |
| Friday, February 17, 2012 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, September 13, 2011 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, July 19, 2011 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 19, 2011 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 14, 2011 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Tuesday, June 14, 2011 | ASSIGNED TO LIE |
| Saturday, June 11, 2011 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Saturday, June 11, 2011 | ASSIGNED TO EXAMINER |
| Tuesday, May 17, 2011 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, May 14, 2011 | NEW APPLICATION ENTERED |