| Serial Number | 85137223 |
| Word Mark | ADVANTAGE |
| Filing Date | Friday, September 24, 2010 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Thursday, August 20, 2020 |
| Registration Number | 3965916 |
| Registration Date | Tuesday, May 24, 2011 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 8, 2011 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of the stylized word "ADVANTAGE" with the "V" in the form of a check mark. |
| Goods and Services | Educational software featuring instruction in English, math, social studies, geography, science, foreign languages, study skills, research skills and presentation skills; children's educational software |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 30, 2010 |
| Primary Code | 009 |
| First Use Anywhere Date | Sunday, May 23, 2010 |
| First Use In Commerce Date | Sunday, May 23, 2010 |
| Party Name | SERENO VENTURES LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | SAN JOSE, CA 95154 |
| Party Name | WD NAVARRE HOLDINGS, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Greenville, NY 29601 |
| Party Name | Encore Software, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Los Angeles, CA 90045 |
| Party Name | Encore Software, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Los Angeles, CA 90045 |
| Party Name | Encore Software, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Los Angeles, CA 90045 |
| Event Date | Event Description |
| Thursday, August 20, 2020 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Thursday, August 20, 2020 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Thursday, August 20, 2020 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Wednesday, August 19, 2020 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, July 8, 2020 | TEAS SECTION 8 & 9 RECEIVED |
| Sunday, May 24, 2020 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Sunday, October 27, 2019 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Sunday, October 27, 2019 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, May 23, 2018 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Saturday, July 8, 2017 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Saturday, July 8, 2017 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Saturday, July 8, 2017 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, May 11, 2017 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, October 29, 2014 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, July 23, 2014 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, July 16, 2014 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, May 24, 2011 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 8, 2011 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 8, 2011 | PUBLISHED FOR OPPOSITION |
| Thursday, January 6, 2011 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, January 4, 2011 | ASSIGNED TO EXAMINER |
| Thursday, September 30, 2010 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Tuesday, September 28, 2010 | NEW APPLICATION ENTERED IN TRAM |