ADVANCING LOYALTY Trademark

Trademark Overview


On Thursday, September 29, 2005, a trademark application was filed for ADVANCING LOYALTY with the United States Patent and Trademark Office. The USPTO has given the ADVANCING LOYALTY trademark a serial number of 78723515. The federal status of this trademark filing is REGISTERED AND RENEWED as of Thursday, June 8, 2017. This trademark is owned by Brierley & Partners, Inc.. The ADVANCING LOYALTY trademark is filed in the Advertising, Business and Retail Services and Computer & Software Services & Scientific Services categories with the following description:

Advertising services for others, namely creating and implementing customer relationship management (CRM) programs for others; business consulting services in the field of customer relationship management (CRM) programs; business services, namely implementing and managing customer incentive and rewards programs; conducting business and market research, surveys, and analyses for others; promoting the goods and services of others through incentive programs; marketing technology outsourcing services; and designing customer incentive and rewards programs

Technical consulting services in the field of customer relationship management (CRM) programs, namely in the fields of web site and computer program design and construction, customer analytics, database management, data warehousing, electronic communications management, marketing technology, hosting services, and systems integration
advancing loyalty

General Information


Serial Number78723515
Word MarkADVANCING LOYALTY
Filing DateThursday, September 29, 2005
Status800 - REGISTERED AND RENEWED
Status DateThursday, June 8, 2017
Registration Number3311812
Registration DateTuesday, October 16, 2007
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 31, 2007

Trademark Statements


Goods and ServicesAdvertising services for others, namely creating and implementing customer relationship management (CRM) programs for others; business consulting services in the field of customer relationship management (CRM) programs; business services, namely implementing and managing customer incentive and rewards programs; conducting business and market research, surveys, and analyses for others; promoting the goods and services of others through incentive programs; marketing technology outsourcing services; and designing customer incentive and rewards programs
Goods and ServicesTechnical consulting services in the field of customer relationship management (CRM) programs, namely in the fields of web site and computer program design and construction, customer analytics, database management, data warehousing, electronic communications management, marketing technology, hosting services, and systems integration

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, October 4, 2005
Primary Code035
First Use Anywhere DateThursday, September 1, 2005
First Use In Commerce DateThursday, September 1, 2005

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, September 21, 2006
Primary Code042
First Use Anywhere DateThursday, September 1, 2005
First Use In Commerce DateThursday, September 1, 2005

Trademark Owner History


Party NameBrierley & Partners, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressPlano, TX 75024

Party NameBrierley & Partners, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressDallas, TX 75225

Party NameBrierley & Partners, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressDallas, TX 75225

Trademark Events


Event DateEvent Description
Thursday, June 8, 2017NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Thursday, June 8, 2017REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Thursday, June 8, 2017REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, June 8, 2017CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, April 13, 2017TEAS SECTION 8 & 9 RECEIVED
Sunday, October 16, 2016COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Tuesday, October 29, 2013NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Tuesday, October 29, 2013REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, October 16, 2013REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Tuesday, October 29, 2013CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, October 16, 2013TEAS SECTION 8 & 15 RECEIVED
Friday, December 12, 2008TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, October 16, 2007REGISTERED-PRINCIPAL REGISTER
Tuesday, July 31, 2007PUBLISHED FOR OPPOSITION
Wednesday, July 11, 2007NOTICE OF PUBLICATION
Wednesday, May 9, 2007LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, May 8, 2007APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, May 8, 2007USE AMENDMENT ACCEPTED
Tuesday, May 8, 2007AMENDMENT TO USE PROCESSING COMPLETE
Thursday, April 12, 2007USE AMENDMENT FILED
Monday, May 7, 2007PREVIOUS ALLOWANCE COUNT WITHDRAWN
Monday, May 7, 2007ASSIGNED TO LIE
Thursday, April 12, 2007TEAS AMENDMENT OF USE RECEIVED
Friday, April 13, 2007APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, April 13, 2007TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, April 12, 2007CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, April 12, 2007TEAS RESPONSE TO OFFICE ACTION RECEIVED
Saturday, October 21, 2006NON-FINAL ACTION E-MAILED
Saturday, October 21, 2006NON-FINAL ACTION WRITTEN
Friday, October 20, 2006PREVIOUS ALLOWANCE COUNT WITHDRAWN
Monday, October 16, 2006LAW OFFICE PUBLICATION REVIEW COMPLETED
Friday, October 13, 2006ASSIGNED TO LIE
Thursday, October 12, 2006APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, September 21, 2006TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, September 15, 2006CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, September 15, 2006TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, April 10, 2006NON-FINAL ACTION E-MAILED
Monday, April 10, 2006NON-FINAL ACTION WRITTEN
Saturday, April 1, 2006ASSIGNED TO EXAMINER
Tuesday, October 4, 2005NEW APPLICATION ENTERED IN TRAM