| Serial Number | 85982875 |
| Word Mark | ADTRICITY |
| Filing Date | Thursday, April 25, 2013 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Tuesday, June 14, 2022 |
| Registration Number | 4760836 |
| Registration Date | Tuesday, June 23, 2015 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 24, 2013 |
| Pseudo Mark | AD TRICITY; AD ELECTRICITY |
| Goods and Services | Facilitate placement criteria for advertisements for others on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices, [ including but not limited to, televisions; ] evaluate potential advertising placements for others; [ collection and analysis of quality metric data for others in various professions and fields of business with respect to advertisements placed on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices, including but not limited to, televisions; collection and analysis of data on the quality of advertising placements by website owners and owners of mobile and computer applications; ] provide verification services related to advertising placements on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices [, including but not limited to, televisions ]; track and report on advertisements and marketing efforts of others; advertising and marketing consultancy, namely, analysis of the effectiveness of advertising campaigns on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices, including but not limited to, televisions; providing advertising information via a website and mobile and computer applications |
| Goods and Services | Providing a non-downloadable software platform [ and dashboard accessible via the Internet, telecommunications networks, wireless communication networks, information services networks, data networks and Internet-connected devices, including but not limited to, televisions, mobile phones, smartphones, computing devices, handheld mobile electronic devices, tablet computers and personal digital assistants (PDAs) ] that tracks and reports on advertisements and marketing efforts of others, and that provides analytics, optimization strategies, verification [ and quality metrics ] related to advertising placements on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices [, including but not limited to, televisions ]; application service provider (ASP) and platform as a service (PAAS) featuring software that enables users to evaluate potential advertising placements, that tracks and reports on advertisements and marketing efforts of its users and others, and that provides analytics, optimization strategies, verification and quality metrics related to advertising placements on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices, including but not limited to, televisions |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 2, 2013 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, November 30, 2012 |
| First Use In Commerce Date | Saturday, January 12, 2013 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 2, 2013 |
| Primary Code | 042 |
| First Use Anywhere Date | Friday, November 30, 2012 |
| First Use In Commerce Date | Saturday, January 12, 2013 |
| Party Name | VIANT TECHNOLOGY LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | IRVINE, CA 92612 |
| Party Name | Vindico LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Irvine, CA 92614 |
| Party Name | Vindico LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Irvine, CA 92614 |
| Party Name | Vindico LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Irvine, CA 92614 |
| Event Date | Event Description |
| Friday, May 3, 2013 | NOTICE OF PSEUDO MARK E-MAILED |
| Monday, April 29, 2013 | NEW APPLICATION ENTERED |
| Thursday, May 2, 2013 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, August 12, 2013 | ASSIGNED TO EXAMINER |
| Wednesday, August 14, 2013 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 4, 2013 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, September 11, 2013 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, September 24, 2013 | PUBLISHED FOR OPPOSITION |
| Thursday, January 23, 2014 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, September 24, 2013 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 19, 2013 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, January 23, 2014 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, May 15, 2014 | SOU TEAS EXTENSION RECEIVED |
| Thursday, May 15, 2014 | SOU EXTENSION 1 FILED |
| Thursday, May 15, 2014 | SOU EXTENSION 1 GRANTED |
| Saturday, May 17, 2014 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, November 19, 2014 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, November 19, 2014 | SOU EXTENSION 2 FILED |
| Monday, January 12, 2015 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, January 14, 2015 | SOU EXTENSION 2 GRANTED |
| Thursday, January 15, 2015 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, May 11, 2015 | TEAS STATEMENT OF USE RECEIVED |
| Monday, May 11, 2015 | TEAS REQUEST TO DIVIDE RECEIVED |
| Monday, May 11, 2015 | DIVISIONAL REQUEST RECEIVED |
| Monday, May 11, 2015 | USE AMENDMENT FILED |
| Tuesday, May 12, 2015 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Monday, May 18, 2015 | DIVISIONAL PROCESSING COMPLETE |
| Tuesday, May 19, 2015 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, May 20, 2015 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, June 23, 2015 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, March 1, 2017 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, May 18, 2015 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, May 19, 2015 | NOTICE OF PSEUDO MARK E-MAILED |
| Tuesday, June 23, 2020 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, March 8, 2017 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, November 6, 2019 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, October 26, 2021 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, October 26, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, October 26, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, October 26, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, October 26, 2021 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, December 22, 2021 | TEAS SECTION 8 & 15 RECEIVED |
| Friday, June 10, 2022 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Sunday, June 23, 2024 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Tuesday, June 14, 2022 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Tuesday, June 14, 2022 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |