| Serial Number | 79210185 |
| Word Mark | ADTHENA |
| Filing Date | Tuesday, March 28, 2017 |
| Status | 706 - SECTION 71 ACCEPTED |
| Status Date | Saturday, February 24, 2024 |
| Registration Number | 5377456 |
| Registration Date | Tuesday, January 16, 2018 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 31, 2017 |
| Goods and Services | Technology and software products for the planning, purchasing, placement, analysis and optimization of online, interactive, broadband, mobile and related new media inventory and content, namely, software for the planning, purchasing, placement analysis and optimization of online, interactive, broadband, mobile and related new media inventory and content; computer software for use in connection with providing advertising services over a global computer network; computer software for providing the serving of advertisements, analyzing the delivery of online advertising, analysis of website traffic and targeting based on user behavior on behalf of others on a global computer network; computer software for obtaining and analyzing search data and managing search advertisements for others on a global computer network; software for database management in the field of marketing and marketing surveys; electronic publications being downloadable in the nature of magazines, whitepapers, research reports and newsletters in the field of marketing provided on-line from computer databases, the Internet or other electronic networks; data in the nature of text, audio, graphic images and video downloadable in the field of marketing provided from computer databases, the internet or other electronic networks |
| Goods and Services | Search engine marketing services; development of marketing strategies and concepts, namely, developing search engine advertising strategies and collecting search engine advertising data to track consumer purchasing behavior for analysis and reporting of marketing concepts; search engine optimization services for sales promotion; business advisory services; business planning and business strategy services; business consulting, information, research and analytics services in connection with the planning, purchasing, placement and optimization of online, interactive, broadband, mobile and related new media inventory and content; market research and market analysis; market support services, namely, market analysis; statistical analysis and compilation of data for business purposes; compiling of information into computer databases; management of databases; analysis of advertising; analysis of delivery on online advertising; advertising and marketing services provided by means of indirect methods of marketing communications, including social media, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, shareable, or viral communications channels; information, research, advisory and consultancy services in relation to all of the aforementioned services; provision of the aforesaid services on-line from a computer database and the Internet |
| Goods and Services | Design and development of computer software; web site design; creating, hosting and maintaining web sites; internet and web site services, namely, technical information, research and analysis services in the nature of technical research in the field of search engines in connection with the planning, purchasing, placement, analysis and optimization of online, interactive, broadband, mobile and related new media inventory and content; internet and web site services, namely, technical consultancy and advisory services in relation to technology in the nature of websites and search engines and software products for the planning, purchasing, placement, analysis and optimization of online, interactive, broadband, mobile and related new media inventory and content; consulting services relating to the use of digital platforms and media in the nature of software in the field of advertising and marketing; design and development of databases; computer consultancy services; computer programming; computer system design and analysis; design and development of information and communications technology, namely, new product design for others in the fields of information and communications technology, and computer programming for commercial analysis and reporting in the fields of information and communications technology; providing technical information and advice about computers, computer software and computer networks; analysis of technical data, namely, computer system and search engine analysis; information, research, advisory and consultancy services in relation to all of the aforementioned services |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, June 23, 2017 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, June 23, 2017 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, June 23, 2017 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Adthena Ltd |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 11 - Company |
| Address | London EC3M 5DJ GB |
| Party Name | Adthena Ltd |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 11 - Company |
| Address | GB |
| Party Name | Adthena Ltd |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 11 - Company |
| Address | GB |
| Event Date | Event Description |
| Saturday, February 24, 2024 | NOTICE OF ACCEPTANCE OF SEC. 71 - E-MAILED |
| Saturday, February 24, 2024 | REGISTERED-SEC.71 ACCEPTED |
| Saturday, February 24, 2024 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, June 14, 2023 | TEAS SECTION 71 RECEIVED |
| Monday, January 16, 2023 | COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED |
| Sunday, September 29, 2019 | LIMITATION FROM THE IB EXAMINED, NO ACTION IS NEEDED |
| Friday, August 16, 2019 | RESTRICTION OF HOLDER'S RIGHT OF DISPOSAL RECEIVED |
| Friday, May 25, 2018 | FINAL DECISION TRANSACTION PROCESSED BY IB |
| Monday, April 23, 2018 | FINAL DISPOSITION NOTICE SENT TO IB |
| Monday, April 23, 2018 | FINAL DISPOSITION PROCESSED |
| Monday, April 16, 2018 | FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB |
| Monday, February 26, 2018 | CORRECTION FROM IB ENTERED - NO REVIEW REQUIRED |
| Friday, February 2, 2018 | CORRECTION TRANSACTION RECEIVED FROM IB |
| Tuesday, January 16, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Sunday, November 5, 2017 | NOTIFICATION PROCESSED BY IB |
| Tuesday, October 31, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 31, 2017 | PUBLISHED FOR OPPOSITION |
| Wednesday, October 11, 2017 | NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB |
| Wednesday, October 11, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, October 11, 2017 | NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB |
| Tuesday, September 26, 2017 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Monday, September 25, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, September 25, 2017 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, September 25, 2017 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, September 20, 2017 | ASSIGNED TO LIE |
| Thursday, September 14, 2017 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, July 28, 2017 | REFUSAL PROCESSED BY IB |
| Tuesday, July 11, 2017 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Tuesday, July 11, 2017 | REFUSAL PROCESSED BY MPU |
| Friday, June 30, 2017 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Thursday, June 29, 2017 | NON-FINAL ACTION WRITTEN |
| Tuesday, June 27, 2017 | APPLICATION FILING RECEIPT MAILED |
| Friday, June 23, 2017 | ASSIGNED TO EXAMINER |
| Friday, June 23, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, June 22, 2017 | SN ASSIGNED FOR SECT 66A APPL FROM IB |