| Serial Number | 90816571 |
| Word Mark | ADSTRA THE NEW IDEAL IN DATA |
| Filing Date | Wednesday, July 7, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, January 2, 2024 |
| Registration Number | 7257127 |
| Registration Date | Tuesday, January 2, 2024 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 17, 2023 |
| Description of Mark | The mark consists of the word "ADSTRA" in lower case centered within a generally rectangular box with the upper left and lower right corners rounded and the upper right and lower left corners squared, and the words "THE NEW IDEAL IN DATA" below the box. |
| Goods and Services | Customer and prospective customer analysis for others; Development of business plans and promotional campaigns for others; Consumer strategy business data services specializing in the use of analytic and statistic models for the understanding and predicting of consumer, business, and retail market trends and actions; Compiling indexes of information for commercial purposes; Compiling and analyzing statistics, data and other sources of information for business purposes; Providing multichannel retargeted data services, namely, leveraging online activity and behavioral data to provide targeted emails and direct mail, together with analytics and reporting, namely, analysis of website visit user behavior in the nature of consumer tracking behavior; Providing data analysis services to match online behavioral data to online identifiers, namely, hashed email addresses and device identifiers, and to match Internet visitors to postal addresses; Providing data analysis services in the field of content management and optimization, together with analytics and reporting, namely, analysis of website visit user behavior in the nature of consumer tracking behavior; Supplementing and enhancing customer and Internet data from clients, namely, developing enhanced electronic data by appending to the customer and Internet visitor data additional data from third party sources; Providing services to onboard customer and business data for matching with third party data from other sources for developing privacy compliant enhanced data for business purposes; Brand concept and brand development services for corporate and individual clients, all of the foregoing in the fields of marketing and customer identity, customer data usage, and customer management and operations |
| Goods and Services | Providing a web-based service featuring technology for use in identifying and ranking prospective customers and business data to be targeted; Providing a website featuring technology that enables users to arrange online content and to receive analytics and reporting; Data collection service using proprietary software to evaluate, analyze and collect electronic data for supplementing and enhancement of customer and business data and Internet visitor data with information from other sources, including information generated from matching Internet visitors to postal addresses and other offline list information; Providing a web-based service featuring technology for use in uploading and approving creative assets and budgets for customer and Internet visitor retargeting, and receiving analytics and reporting; Providing a web-based service featuring technology that enables users to onboard electronic customer and business data for enhancing the data by matching it with third party data to generate privacy compliant output data; Data collection and analysis services using proprietary software to evaluate, analyze and collect electronic data for matching customer and business data with third party data; Data collection and analysis services using proprietary software to evaluate, analyze and collect electronic data for enhancing consumer data based on behavioral and demographic data; Data collection and analysis services using proprietary software to evaluate, analyze and collect electronic data for matching customer data with behavioral data |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, September 15, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, June 16, 2020 |
| First Use In Commerce Date | Tuesday, June 16, 2020 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, September 15, 2021 |
| Primary Code | 042 |
| First Use Anywhere Date | Tuesday, June 16, 2020 |
| First Use In Commerce Date | Tuesday, June 16, 2020 |
| Party Name | Adstra, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Princeton, NJ 08540 |
| Party Name | Adstra, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Princeton, NJ 08540 |
| Party Name | Adstra, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Princeton, NJ 08540 |
| Event Date | Event Description |
| Tuesday, January 2, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, January 2, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 17, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 17, 2023 | PUBLISHED FOR OPPOSITION |
| Wednesday, September 27, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, September 13, 2023 | EXPARTE APPEAL TERMINATED |
| Tuesday, September 12, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, September 12, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, September 12, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, September 8, 2023 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Friday, September 8, 2023 | EX PARTE APPEAL-INSTITUTED |
| Friday, September 8, 2023 | JURISDICTION RESTORED TO EXAMINING ATTORNEY |
| Friday, September 8, 2023 | EXPARTE APPEAL RECEIVED AT TTAB |
| Thursday, June 8, 2023 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Thursday, June 8, 2023 | FINAL REFUSAL E-MAILED |
| Thursday, June 8, 2023 | FINAL REFUSAL WRITTEN |
| Tuesday, April 4, 2023 | SUSPENSION CHECKED - TO ATTORNEY FOR ACTION |
| Tuesday, September 6, 2022 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Tuesday, September 6, 2022 | LETTER OF SUSPENSION E-MAILED |
| Tuesday, September 6, 2022 | SUSPENSION LETTER WRITTEN |
| Friday, August 19, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, August 18, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, August 18, 2022 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Saturday, April 16, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Saturday, April 16, 2022 | NON-FINAL ACTION E-MAILED |
| Saturday, April 16, 2022 | NON-FINAL ACTION WRITTEN |
| Friday, March 25, 2022 | ASSIGNED TO EXAMINER |
| Thursday, September 16, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, September 15, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, July 10, 2021 | NEW APPLICATION ENTERED |