| Serial Number | 87478264 |
| Word Mark | ADORA LUNA PASSIONATE ABOUT VIBRANT SEXUAL WELL-BEINGAL WELL-BEING |
| Filing Date | Wednesday, June 7, 2017 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 15, 2018 |
| Registration Number | 5471208 |
| Registration Date | Tuesday, May 15, 2018 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, October 17, 2017 |
| Description of Mark | The mark consists of the words "ADORA LUNA" in a large font in lower-case letters and underneath of which are the words "PASSIONATE ABOUT VIBRANT SEXUAL WELL-BEING" in a smaller font in all capitalized letters. |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Electronic catalog services featuring lingerie, bras, panties, sexual education videos, massage and relaxation products, namely, diffusers, bubble bath products, and portable fountains, adult sexual stimulation aids, namely, artificial penises, penis enlargers, vibrators, benwa balls, artificial vaginas, male enhancement supplements, and ointments, and human sexuality products namely, novelties, cosmetics and body lotions of an erotic, sensual or sexual nature; Web-based catalog services featuring lingerie, bras, panties, sexual education videos, massage and relaxation products, namely, diffusers, bubble bath products, and portable fountains, adult sexual stimulation aids, namely, artificial penises, penis enlargers, vibrators, benwa balls, artificial vaginas, male enhancement supplements, and ointments, and human sexuality products namely, novelties, cosmetics and body lotions of an erotic, sensual or sexual nature; Catalog ordering services featuring lingerie, bras, panties, sexual education videos, massage and relaxation products, namely, diffusers, bubble bath products, and portable fountains, adult sexual stimulation aids, namely, artificial penises, penis enlargers, vibrators, benwa balls, artificial vaginas, male enhancement supplements, and ointments, and human sexuality products namely, novelties, cosmetics and body lotions of an erotic, sensual or sexual nature; mail order catalog services featuring lingerie, bras, panties, sexual education videos, massage and relaxation products, namely, diffusers, bubble bath products, and portable fountains, adult sexual stimulation aids, namely, artificial penises, penis enlargers, vibrators, benwa balls, artificial vaginas, male enhancement supplements, and ointments, and human sexuality products namely, novelties, cosmetics and body lotions of an erotic, sensual or sexual nature |
| Translation of Words in Mark | The English translation of "adora luna" in the mark is "love moon". |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, June 14, 2017 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, August 16, 2017 |
| First Use In Commerce Date | Wednesday, August 16, 2017 |
| Party Name | MIDWEST CATALOG BRANDS, LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | MONROE, WI 53566 |
| Party Name | AMERIMARK DIRECT, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Cleveland, OH 44130 |
| Party Name | AmeriMark Holdings LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Cleveland, OH 44130 |
| Party Name | AmeriMark Holdings LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Cleveland, OH 44130 |
| Party Name | AmeriMark Holdings LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Cleveland, OH 44130 |
| Event Date | Event Description |
| Wednesday, June 14, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, June 10, 2017 | NEW APPLICATION ENTERED |
| Thursday, September 7, 2017 | ASSIGNED TO EXAMINER |
| Thursday, September 7, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 27, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 17, 2017 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 17, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 12, 2017 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, March 20, 2018 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, March 20, 2018 | USE AMENDMENT FILED |
| Monday, April 9, 2018 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, April 10, 2018 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, April 10, 2018 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, April 11, 2018 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, May 15, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, March 10, 2021 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, May 10, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, May 10, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, May 10, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, May 9, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, May 9, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, May 9, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, May 9, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, May 9, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, May 15, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Monday, May 15, 2023 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED |
| Monday, May 15, 2023 | WITHDRAWAL OF ATTORNEY GRANTED |
| Wednesday, October 4, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, May 31, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, May 31, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, May 31, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Friday, May 31, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, May 31, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |